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Asian Tour announces support for First Tee Singapore

The Asian Tour has announced its full support towards The First Tee of Singapore, a non-profit organisation aimed at impacting the lives of young people through golf.

Asian Tour Chief Executive Louis Martin said that the Asian Tour was delighted to be an Official Supporter of the innovative program as it is part of the Tour's objectives to support grass roots development.

"The core values and traditions associated with the Royal and Ancient game provide many positive life lessons which impact society, especially amongst young people. Golf is not just about winning or losing but instead teaches people key values such as integrity, honesty, respect and sportsmanship, traits that provide the very foundation of a better society," said Martin.

"It is for this reason that the Asian Tour is honoured to be an Official Supporter of The First Tee of Singapore. This program has been well received in the United States and through its first Asian chapter, I am confident The First Tee of Singapore will teach young people here the many positive values that are linked closely to golf."

As part of this new partnership, Martin added that Asian Tour players have pledged their support for The First Tee of Singapore and look forward to assisting in its multi-varied programs. The strategic alliance is a perfect fit as the Asian Tour headquarters is located in Singapore.

"When we were approached by The First Tee of Singapore to support its program, we were simply delighted to extend our cooperation. We hope to assist in various ways which includes getting our Asian Tour players to be involved in one way or another," said Martin.

"The Asian Tour believes The First Tee of Singapore can help make a difference to the lives of young people through golf. This program can help shape future champions from Singapore but more importantly it will make a difference to the lives of our children."

Ben Woo, President of The First Tee of Singapore expressed his excitement at today’s announcement.

“We are grateful to have the Asian Tour supporting our mission. Our accomplishments over the past three years are a reflection of the generosity and character of a growing group of individuals and organisations like Asian Tour that have joined us in our efforts to make a meaningful and lasting impact on the lives of young people in Singapore," he said.

August 10, 2006