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ASIAN GOLF TODAY TOP STORIES

GOLF TODAY TOP STORIES 
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Barclays bank on Singapore Open sponsorship
The
Singapore Open reached another milestone today with the announcement
of a title sponsor, Barclays. One of the worlds largest financial
institutions and sponsor of premier sporting events around the world,
Barclays has committed to a five-year sponsorship of the US$3 million
Singapore Open, Asias richest national Open.
The Barclays Singapore Open, which takes place from September 7-10,
is also set for a star-studded field with three-time Major champion
Ernie Els leading the player line-up in the full-field Asian Tour
event.
Ranked sixth in the world, the South African will compete against
defending champion, Adam Scott of Australia (9th); 11-time European
Tour winner, Northern Irelands Darren Clarke (19th); Argentinean
Angel Cabrera (26th); Japans Shingo Katayama (46th) and Briton
Lee Westwood (52nd) who finished second in last years Singapore
Open.
Els has played professional golf for 16 years and won three majors
- the US Open in 1994 and 1997 and The Open Championship in 2002.
He is a two-time winner of the European Tour Order of Merit in 2003
and 2004. Els also became the only man in history to win the World
Matchplay Championship for the sixth time in 2004.
Already ranked among the top-10 richest national Opens in the world,
organisers of The Barclays Singapore Open have pledged to increase
the prize money to US$4 million in 2007 and US$5 million in 2008.
Dates for the event next year have also been confirmed for November
1-4, 2007.
Barclays' sponsorship of the Singapore Open is a significant
milestone for sports in Singapore, said Dr Vivian Balakrishnan,
Minister for Community Development, Youth and Sports. It is
a massive private sector boost to our sports industry, and a strong
endorsement of Singapores capabilities as a regional hub for
hosting world-class sporting events. I hope other institutions will
follow Barclays lead in riding this exciting growth phase of Singapore's
sports industry.
Said Graham Bell, Chairman, Singapore Open, Were extremely
proud to have Barclays on board as title sponsor of The Singapore
Open. The company we keep has always set The Singapore Open apart
from other sporting events and reflects its aspiration to be the
Major of Asia. With a field of exciting world-class
players, premier sponsors and an attractive prize purse, The Barclays
Singapore Open continues to raise the bar for Asian golf.
With a five-year sponsorship of Asias richest US$3
million national Open and plans to increase the prize purse even
further, The Barclays Singapore Open marks the largest sports sponsorship
in Singapores history and will rank The Barclays Singapore
Open among the worlds top national Opens, he added.
Robert Morrice, Chairman of Barclays in Asia said, Barclays
has had a presence in Singapore since 1973, and over the past two
years we have more than tripled the number of people we employ in
this country to over 1,000. Our support for one of Asias best
golf tournaments is a major strategic investment that underlies
our long-term commitment to Singapore and Asia Pacific. It also
continues our strong association with golf through our title sponsorship
of the Barclays Scottish Open and the Barclays Classic in the United
States.
Golf has a wide following in the region and continues to
grow in popularity as Asian golfers make their mark on the international
field. Title sponsorship of the Barclays Singapore Open offers powerful
brand visibility in Asia and a platform to engage our clients,
he added.
At the press conference, Asian Tour Chief Executive Louis Martin
said the lead role taken by The Barclays Singapore Open would further
raise the benchmark for professional golf in the region and also
reinforce calls for the Championship to become the Major of Asia.
"The association with Barclays is a terrific boost for the
Singapore Open and it underlines the growing confidence placed on
the Asian Tour," said Martin.
"This groundbreaking announcement will further propel The
Barclays Singapore Open into one of the worlds top events
and I have no doubt that it will take on the premier position as
the Major of Asia. On behalf of the Asian Tour, I would like to
thank Sentosa Leisure Group for their commitment and initiatives
in reviving the Singapore Open last year and welcome Barclays on
board as the new title sponsor.
"Barclays is a wonderful supporter of golf on a global level
where it also sponsors other prestigious championships such as the
Barclays Scottish Open and Barclays Classic. I have every confidence
that its long-term support and vision will ensure that The Singapore
Open continues to prosper with world-class players providing world-class
entertainment. I am equally delighted that this event will also
help us to realise our own goals in promoting the game in Asia,
and to further create earning opportunities for our members. These
are exciting times indeed."
Commenting on Barclays title sponsorship, Executive Director for
Financial Centre Development at the Monetary Authority of Singapore,
Mr Ng Nam Sin said, "Barclays is among the largest foreign
financial institutions in Singapore and continues to expand its
presence. We are glad to see that Barclays has also made notable
contributions to other areas such as support for education and sporting
events."
The Barclays Singapore Open marks the financial institutions
first major sports sponsorship in Asia. In addition to golf, Barclays
also sponsors a number of world-class sporting events and personalities
including the Barclays English Premier League, the worlds
most watched football league, and England cricketer Andrew Freddie
Flintoff.
The Barclays Singapore Open Qualifying Round will be held on Monday,
September 4. Open to scratch amateur golfers regardless of gender
and professionals active on the Asian Tour, the Qualifying Round
will remain true to guidelines by the R&A (Royal & Ancient
Golf Club of St Andrews). A minimum of five places at the championships
will be allocated through the qualifiers, where entry forms will
be available on the Asian Tour website www.asiantour.com.
To be played on the panoramic Serapong course in Sentosa from September
7-10, The Barclays Singapore Open will take place alongside the
Forbes Global CEO Conference from 4-5 September 2006. The delegates
from the conference have the unique opportunity to play with The
Singapore Open pros on September 6 before the golf tournament takes
place.
Barclays' sponsorship of the Singapore Open is a great way
to commence the first year of the Forbes Global CEO Conference,
which will be held alongside the golf tournament. Last years
Singapore Open gave prominence to Sentosa and Singapore internationally.
This years event promises an exceptional experience and will
garner an unprecedented level of global attention and prestige,
said Darrell Metzger, Chief Executive Officer, Sentosa Leisure Group.
The Barclays Singapore Open
The Barclays Singapore Open will once again be held on Sentosas
par-71 Serapong championship course from September 7-10, 2006, before
moving to November 1-4 in 2007. Leading international and Asian
golfers will vie for the US$3 million prize purse, Asias richest
national Open. In 2005, Serapongs long rough proved to be
a severe challenge. Nonetheless, world number seven Adam Scott won
the tournament with a strong seven-stroke lead to finish 13-under-par
271 [70-69-67-65].
The Singapore Open was revived in 2005 and held on Sentosa after
a three-year break. The corporate sector rallied round to ensure
the resurrection of the blue riband event first played in 1961.
In addition to Barclays, the tournament has attracted support from
corporate partners Mercedes Benz, Shangri-la, Heineken and Forbes.
Other partners include Singapore Tourism Board, Singapore Economic
Development Board, Singapore Sports Council and Singapore Pools.
May 23, 2006
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