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Golfbug.tv links with Asian Tour

GolfBug.tv, the world’s first broadband TV golf channel, has linked up with the Asian Tour as part of its ongoing objective of becoming a truly global golf offering.

Under the agreement, GolfBug.tv will now broadcast a two-minute news highlights package of each Asian Tour event on a regular basis allowing golf fans around the world to keep up with professional golf in Asia.

The first programme aired featured the best moments from the Crowne Plaza Open at Yalong Bay Golf Club in Sanya, China staged from August 17 to 20.

The US$200,000 tournament saw the exciting new Thai talent Chinarat Phadungsil, just 17 years old, overcome his compatriot Prom Meesawat and Chinese Taipei's Lin Wen-tang in a sudden-death play-off.

“GolfBug.tv is delighted to be showing the best of Asian golf on a weekly basis as we have a lot of viewers in the region,” commented Andrew Cooke, founder of GolfBug.tv. “It also gives our viewers around the world a chance to get to know what’s happening in Asian golf and ideally develop a long term interest in it.

The Asian Tour has a full schedule of events from now until December and GolfBug.tv will give the Tour and its players some valuable global exposure.

Asian Tour Chairman Kyi Hla Han welcomed the new partnership with GolfBug.tv. "The advancement of technology over the past decade has created numerous opportunities in the media environment. Our agreement with GolfBug.tv will certainly lift the Asian Tour onto a new and exciting platform and we believe that the Tour's profile will be raised significantly through the exposure that we will receive via our association with GolfBug.tv."

The number of golf fans watching GolfBug.tv is growing by the day and the statistics indicate that more and more people will be turning on their PCs and laptops to entertain themselves and to pursue their hobbies such as golf.

In fact, recent global trends show that people spend more time surfing the internet than watching TV and the rise of broadcast access and internet hotspots indicates that the trend will continue apace.

In general, GolfBug.tv offers golf enthusiasts at all levels of the game the chance to watch an informative and entertaining daily schedule of golf TV programmes and access information on all things golf direct from their PC.

Available free-to-view and on-demand 24/7, programming includes daily roundups of European Tour events, highlights of past tournaments from around the world and expert instruction.

The channel combines programming with the latest news from the professional tours around the world, reviews on some of the worlds’ best courses and resorts, interviews with leading personalities in the game, as well as reviews of the latest equipment.

GolfBug.tv is also looking to carry on the fun and humour that golfers share on the course at the weekend on the internet by including additional site attractions such as the chance to interact with a regularly-updated golf blog and to enter light-hearted competitions.

“Using broadband TV as the medium to broadcast means that GolfBug.tv can combine the best of traditional broadcasting with the control and interaction you would expect from a website,” explained Cooke.

“Viewers are able to watch a daily schedule of programming, but also view video content on demand when and where they wish as long as they have access to a PC or laptop and a broadband connection; at home, at work or whilst travelling.”

September 21, 2006