HSBC announce grassroots intiative in China
has announced a new partnership with the China Golf Association
(CGA) creating a significant grassroots initiative to develop the
game in China.
Called the HSBC Future Champions Tour, the programme will see HSBC
working closely with the CGA and the David Leadbetter Golf Academy
(DLGA) to build on the success of the HSBC Champions tournament
and host a series of golf clinics in Beijing, Chengdu, Shenzhen
These clinics are tailor-made for Chinese golfers of varying abilities,
ages and backgrounds by offering expert instruction and advice on
Golf in China has enormous potential and the HSBC Future Champions
Tour has been designed to try and unlock that potential in line
with HSBCs commitment to developing the game at all levels,
said Giles Morgan, Head of Sports Sponsorship and Marketing at HSBC.
The HSBC Future Champions Tour builds on the high profile
success of the HSBC Champions and is exactly the type of initiative
which will help achieve long term growth of the sport in China.
The most promising juniors and coaches from each of the clinics
will be invited to the HSBC Future Champions Tour Grand Final hosted
by Paul Hoad, Director of DLGA China, at the HSBC Champions at Sheshan
International Golf Club, 9-12 November, 2006.
Zhang Xiao Ning, Deputy Chairman and Secretary General, China Golf
Association said: We are extremely pleased to work with HSBC
and the DLGA through the HSBC Future Champions Tour as it is through
grassroots initiatives such as this that will help grow the game
further in China. The future for golf in China is shaping our very
own stars to be at par with the worlds leading golfers, and
the HSBC Future Champions Tour provides the right platform and opportunity
for aspiring golfers.
At the same time as announcing the new partnership with the CGA,
HSBC also confirmed eight more world class golfers, including Retief
Goosen, Jim Furyk, David Howell, Zhang Lian-Wei, KJ Choi and Colin
Montgomerie who will play in the HSBC Champions alongside local
players Liang Wen Chong and Li Chao. They will all line up against
world number one Tiger Woods, who has already confirmed he will
play in the event.
The HSBC Champions offers the largest prize fund in Asia of US$5
million and features winners from five leading golf tours as well
as the top 50 from the Official World Rankings qualifying. The event
is co-sanctioned by the European Tour, Asian Tour, the PGA of Australasia,
the Sunshine (South Africa) Tour and the China Golf Association.
August 31, 2006