Callaway Golf backs ASEAN Tour

The newly formed ASEAN Golf Tour has received a tremendous boost with the announcement that industry giant Callaway Golf has agreed to become the Official Ball and Equipment of the Tour for 2008.

Launched in August 2007, the Tour, developed to create more playing opportunities for aspiring professionals from Southeast Asia, caught the eye of Callaway Golf early on.

With the equipment leader looking to increase its involvement in grassroots golf in the region, the ASEAN Golf Tour is the perfect fit. "We have watched the progress of the ASEAN Golf Tour from its inception," said Clay Gary, Director of Sales and Marketing Callaway Golf Asia. "Having seen the rapid growth and keen interest in the Tour, and its admirable aim, it is appropriate that we lend our support to help continue the process."

Added Gary: "Callaway is known as a leader in golf, with a strong presence globally through our staff players like Ernie Els and Phil Mickelson. But, as a company, we also want to focus and assist in growing golf in the lesser developed markets, unearth new talent, and give them a headstart."

In addition to its contribution to the Tour, Callaway Golf will donate equipment to local golf associations and junior golf programmes in ASEAN countries where the tour will hold events.

"This is a huge endorsement of the Asean Golf Tour," stated Chris Jordan, Senior Vice President - Golf, World Sport Group, the commercial partner of the Tour. "To have the premier brand in golf as a Tour partner certainly proves the Tour is on the right track.

Most importantly, it is the players that will benefit from such strong support, which is exactly what is needed for them to progress."

November 29, 2007

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