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ASEAN Tour partners with Crestlink
Golf apparel start-up Crestlink is the newest name to be added to the list of ASEAN Golf Tour partners.
The Malaysian company, formed less than two years ago, has officially signed on as the exclusive apparel partner to the Tour for 2008 and 2009.
“Crestlink has been there with us from day one,” said Chris Jordan, Senior Vice President, World Sport Group - Golf, the Tour’s commercial arm.
“They were rightfully cautious at first and supported us on an event by event basis. After three events together, they decided they wanted the Tour partner position as their own. We couldn’t be happier with their decision," added Jordan.
“As a new brand, Crestlink was keen to find an avenue to associate our products with and grow our business. With the ASEAN Golf Tour, we feel we have found that avenue,” said Carlton Chua, International Business Manager for Crestlink.
“It’s a new Tour, we’re a new brand, both with interests in Southeast Asia, and we both want to see golf develop in the region,” added Chua.
“After the three events we supported, we saw a great deal of interest in our products and have even signed on new distributors in the different territories as a result,” he added.
As the exclusive apparel partner, Crestlink will continue to provide attire to all ASEAN Golf Tour officials and event staff, as well as event and pro am apparel for every tournament on the Tour schedule.
Crestlink also sponsors a number of players on the ASEAN and Asian Tours, including Artemio Murakami and Juvic Pagunsan of the Philippines, Airil Rizman of Malaysia and Australia’s Unho Park.
December 13 , 2007
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