Omega to sponsor Mission Hills World Cup until 2018
International Federation of PGA Tours today announced that Omega
has furthered enhanced its involvement in golf by signing an agreement
to become title sponsor of the Mission Hills World Cup.
The World Cup is the oldest and most prestigious global golf team
event in the world inviting two-man teams from as many as 28 nations
to play; it is hardly surprising that it has been labelled "The
Olympics of Golf", a title of huge significance in today's
The 12-year contract, concluded at The European Tour's headquarters
at Wentworth, England, will see Mission Hills Golf Club, China,
host the Omega Mission Hills World Cup through to the year 2018.
The event, although sanctioned by the International Federation of
PGA Tours, will not fall under the umbrella of the World Golf Championships.
Omega's involvement in golf includes world class tournaments such
as the Omega European Masters in Switzerland on The European Tour
International Schedule, and the link-up with Mission Hills will
signify a return to Asia where the company had been active with
the Asian Tour for many years and is currently the title sponsor
of the China Tour. Golf is an integral part of Omega's sport strategy
which is based on its unique role as Official Timekeeper at 23 Olympic
Games, including Beijing in 2008.
The 2007 Omega Mission Hills World Cup will be staged from November
22-25, 2007 on the Olazábal Course at Mission Hills, the
7400-yard lay-out which was designed by double Masters Tournament
Champion José Maria Olazábal.
The defending champions will be Germany who claimed their second
World Cup crown in Barbados last December when Bernhard Langer and
Marcel Siem defeated Scotland's Colin Montgomerie and Marc Warren
at the first hole of a sudden-death play-off.
First played in 1953, John Jay Hopkins, a noted Canadian industrialist
and scholar, had a dream that the game of golf could promote goodwill
between nations all over the world, and thus founded the International
Golf Association and with it a tournament called the Canada Cup.
The tournament toured the world and in 1967, to reflect its international
image, it became the World Cup, which has since been won by all
the great names of the game.
In 1995, the World Cup visited China, hosted by Mission Hills,
and thereby introduced the game of professional golf into the world's
largest country. In 2000, the World Cup became sanctioned by the
International Federation of PGA Tours. The Omega Mission Hills World
Cup will continue in the tradition of the World Cup as the only
world team stroke play event with a prize purse of US$5 million.
Mr Stephen Urquhart, President of Omega, stated: "Omega has
an unparalleled position in China and recently celebrated 111 years
presence in this significant market. Our association is reinforced
by our unique role as Official Timekeeper at the forthcoming Olympic
Games in Beijing in 2008. The Omega Mission Hills World Cup seals
our commitment to the world of golf and represents an exciting opportunity
to further develop our activities in this sport. It is with immense
pleasure that we look forward to working with Mission Hills and
the Federation to maximise the enormous potential of this tournament
over the next 12 years, and make it into the world's premier truly
international golfing event."
From left to right: Kevin Rollenhagen,
President of Omega, China and Hong Kong -Stephen Urquhart,
President of Omega - Dr. David Chu, Chairman of Mission
Hills Group - George O'Grady, Executive Director of The
Dr David Chu, Group Chairman, Mission Hills Group, said: "Being
the largest golf facility in the world, we are proud that the Omega
Mission Hills World Cup will be held here for the next 12 years.
We are making history in the fine chronicle of golf. China has a
population of 1.4 billion with 400 million youths. The country is
having not only the fastest growth in global golf development, but
also the largest consumer market in the world. I believe hosting
the World Cup of golf in China together with partners like Omega,
the IGA, the International Federation of PGA Tours under The European
Tour's guidance and the CGA, will go beyond just influencing sports
and commercial development, it will create an impact so big it will
truly turn golf into a global sport!"
George O'Grady, Chief Executive of The European Tour and on behalf
of the International Federation of PGA Tours, said: "We are
delighted to announce Omega as title sponsor of the Omega Mission
Hills World Cup and take great pride in concluding the agreement
here in our headquarters at Wentworth. We already have an excellent
relationship with Omega through their sponsorship of the Omega European
Masters on The European Tour International Schedule and this will
be considerably enhanced through their link-up with Mission Hills
who have been at the forefront of promoting golf in China since
they first staged the World Cup in 1995."
John Linen, Chairman of the International Golf Association, said:
"The International Golf Association is truly pleased with the
agreement reached with the International Federation of PGA Tours,
Omega and Mission Hills Golf Club. This agreement will provide a
solid footing for the IGA to continue its original purpose of achieving
goodwill between nations through the game of golf. Also, holding
the event at Mission Hills will give the IGA a unique opportunity
to participate in the development and growth of the game in China,
the world's most populous country. We look forward to this long-term
Mr Zhang Xiao Ning, Executive Vice President and Secretary General
of the China Golf Association, said: "From the Beijing Olympics
to the World Cup of golf, Omega has been a strategic partner for
Chinese sports and especially in golf. I believe the Omega Mission
Hills World Cup will become the pinnacle partnership between Omega
and Chinese sports."
Note: The Olazábal Course at Mission Hills was opened
in 2003 and incorporates 155 bunkers, challenging players with both
length and shotmaking, while meandering through a peaceful setting
of natural slopes and leading up to stunning finish of treacherous
and beautiful holes along two large lakes. At 7,400 yards, the Olazábal
Course is the longest among the 10 Mission Hills courses.
January 30, 2007