Volvo Masters of Asia to stay at Thai Country Club
Volvo Masters of Asia will remain in Thailand in 2008 and make its
fourth successive appearance at Thai Country Club it was announced
The tournament is the season-ending Tour Championship on the Asian
Tour and was first played at Thai Country Club in 2005 as part of
a three-year association with the prestigious venue.
Having enjoyed an excellent relationship with the club, Volvo have
decided to return next year and benefit from hosting a tournament
in a country that is one of the strongholds of Asian professional
This years Volvo Masters of Asia is being played from December
6 to 9 and boasts prize money of US$750,000.
The event, which was won last year by Thailands Thongchai
Jaidee, features an elite field of the top-60 played from the Asian
Tours UBS Order of Merit.
I am delighted to be in a position to confirm that we have
recently signed a one year extension to our current contract with
the events promoter World Sport Group, said Mel Pyatt,
President and Chief Executive Officer, Volvo Event Management.
The decision to extend the contract is recognition of the
importance of this event to Volvo, not just here in Thailand but
throughout Asia where as the Finale of the Asian Tour, it exemplifies
all the qualities that both Volvo and golf share and actively supports
our brand communications strategy throughout the region, added
Rising Indian star Shiv Kapur tasted victory when the Volvo Masters
of Asia was first played at Thai Country Club in 2005 when players,
officials and sponsors immediately warmed to the club.
Hosting the Volvo Masters of Asia has been a resounding success
and Thai Country Club is truly thrilled that the tournament will
be back again in 2008, said Jean-Pierre Schneider, General
Manager, Thai Country Club.
Located 45 minutes drive south of Bangkok, Thai Country Club is
no stranger to staging top international competitions. The Club
hosted the Asian Classic in 1997 which was won by American Tiger
From the outset Thai Country Club and been the perfect match
for the Volvo Masters of Asia as we share a common goal to be the
best at what we do, added Schneider.
Asian Tour Executive Chairman Kyi Hla Han was also delighted with
confirmation that the Thai Country Club will host the Volvo Masters
of Asia till 2008.
Thai Country Club is amongst the premier venues in Asia and
all our stars enjoy playing on its championship course. It is no
doubt the perfect venue to determine the Volvo Masters of Asia winner
as well as our UBS Order of Merit champion, said Han.
The Volvo Masters of Asia was inaugurated in 2002 when Volvo realized
that the Asian Tour needed a tournament at the end of the season
restricted to those players who have played best throughout the
year. Prior to that Volvo staged the very successful Volvo Masters
of Malaysia from 1994 to 2001.
In another significant development today, Pyatt also officially
announced to the Thai media that he will be retiring at the end
of this year after over a decade of being instrumental in the development
of the game in Asia and Europe.
It has been an amazing 13-year journey, which reflects the
growing importance of Asian golfers on the world stage and one that
I have been particularly proud to be associated with. It is therefore
with some sadness that I confirm that I shall be retiring at the
end of 2007 and therefore that this years Volvo Masters of
Asia will be my last in terms of having any official capacity,
A former professional on the European Tour, Pyatt has been an outstanding
ambassador for Volvo and the game of golf.
It is very important that everyone understands that I have
chosen today to make this announcement in order to underline the
importance and respect that I have for the media in Thailand and
the region as a whole.
For the last 13 years, the Asian press have given tremendous
support to Volvo tournaments and this has responsible for the success
our events have enjoyed and therefore hugely contributed to support
that Volvo has continued to provide, commented Pyatt.
August 21, 2007