Singapore Classic Welcomes Kia Motors April 4, 2012
The third edition of the ISPS Handa Singapore Classic will welcome its newest partner, Kia Motors, as the Official Automotive Partner, marking the Korean automobile manufacturer’s first major foray into golf sponsorship outside of the United States.
As part of the sponsorship agreement, Kia Motors will provide their market-leading automotive expertise and a fleet of vehicles to assist with players and official transportation at the US$400,000 full field Asian Tour event which will be held at Orchid Country Club from April 5-8.
The Kia Optima on the 11th tee box
A Kia Optima K5 will also be offered as a hole-in-one prize at the ISPS Handa Singapore Classic which will welcome a stellar field that includes current Asian Tour Order of Merit leader, Jbe Kruger of South Africa, six-time Asian Tour winner Jeev Milkha Singh of India and local favourite Mardan Mamat of Singapore.
The ISPS Handa Singapore Classic will also be beamed live to a world-wide audience on the Asian Tour’s global television platform as well as on Singapore’s MediaCorp Channel 5 during the weekend rounds.
“Our fleet of vehicles will provide a comfortable, safe and stylish ride for the players and officials attending the tournament. Besides giving a big boost to our brand awareness, we also believe our cars will be a good match with the prestigious event that is headlined by the region’s best players,” said Lee Soon-nam, Director of Overseas Marketing Group, Kia Motors.
Asian Tour Executive Chairman, Kyi Hla Han lauded Kia Motors’ commitment to the ISPS Handa Singapore Classic as he knows that their inclusion into the list of sponsors will contribute significantly to the success of the event.
“We’re delighted to welcome Kia Motors as the Official Automotive Partner of the ISPS Handa Singapore Classic. With Kia’s commitment and association with the event, we are confident that the players, officials and media will enjoy a memorable and comfortable experience during the event,” said Han.
Kia Motors’ relationship with some of the world’s premier sporting events includes the FIFA World Cup, Australian Open and Euro 2012.