Mission Hills collects plethora of awardsNovember 19, 2014
Mission Hills’ status as a global leisure and lifestyle brand has been recognised with a string of awards at ceremonies in Asia and Europe.
At the 2014 Asian Golf Awards in Singapore, Mission Hills collected six trophies, the highlight being the Asia Pacific Golf Vision Award in recognition of “a golf initiative that is world class in stature”.
In paying tribute to Group Chairman and CEO Dr. Ken Chu and Vice Chairman Mr. Tenniel Chu, the awards organisers commented: “Both men are being recognised for their vision to transform Mission Hills into one of the world’s most prominent retail, tourism, golf and entertainment resorts”.
The Group won four other Asia Pacific region awards in Singapore – Mission Hills Haikou was honoured as Best Golf Resort and Best Clubhouse; Mission Hills Shenzhen was announced as having the Best Pro-Shop; and Ricky Guo Jinwei from Haikou was named Best Food & Beverage Manager of the Year.
In addition, the Blackstone Course at Haikou, which this year hosted the World Ladies Championship and Mission Hills World Celebrity Pro-Am, was named Best Course in China.
Meanwhile, at the inaugural World Golf Awards held in Quinta do Lago, Portugal, Mission Hills collected two prestigious trophies – Mission Hills Haikou was named Asia’s Best Golf Hotel while the resort’s Lava Fields layout was announced as Asia's Best Golf Course.
The awards were determined by voting among leading golf tourism professionals worldwide as well as hundreds of thousands of golf consumers in more than 100 countries.
Mission Hills was announced as the winner in front of a stellar line-up of golf industry figures including recent Mission Hills World Celebrity Pro-Am participant and victorious European Ryder Cup captain Paul McGinley, who was named Golf Personality of the Year, and veteran TV commentator Peter Alliss, who received a Lifetime Achievement Award.
Dr. Ken Chu welcomed news of the awards and commented: “We are grateful to the Asian Golf Awards and World Golf Awards for their support for the pioneering work we are doing in the leisure and lifestyle sector.
“It is an honour to receive any award but recognition by your industry peers is extremely gratifying.
“In receiving these awards, I would like to acknowledge the immense contribution of our Mission Hills colleagues, whose dedication, commitment and expertise are central to our Group’s continuing success.”
Completing Mission Hills’ impressive presence at the Singapore event, Mr. Tenniel Chu gave the signature opening address to the preceding Asia Pacific Golf Summit, which was attended by 217 delegates from 23 countries.
Outlining the “Golf and More” philosophy that is seeing Mission Hills pioneer a new family-centred leisure lifestyle, Mr. Chu told the audience: “The future of golf is about risk, trying something new, going for broke. You know you won’t always win, but you back yourself to succeed more often than you fail.
“This willingness to take on the risk is – I strongly believe – the key to our future and the legacy we will leave for the generations that follow.
“We know we should adapt, but are we brave enough to see it through? At Mission Hills, we have accepted the challenge. We are changing golf.”
The latest batch of awards comes soon after Mission Hills’ pioneering role in China’s golf development was honoured with a special award at the European Golf Business Conference in Barcelona, Spain.
The one-of-a-kind “Dare to Dream” trophy was presented to Mr. Tenniel Chu by the European Golf Course Owners Association at their glittering Gala Dinner and Awards Ceremony.
The award “recognises Mission Hills' pioneering role in developing golf in China, using it to build bridges with the outside world and finding innovative ways to grow the game and nurture future champions”.
In accepting the award from EGCOA President Mr Alexander Baron von Spoercken, Mr. Chu dedicated it to the late Dr. David Chu, the founder and former Chairman of Mission Hills Group who is fondly remembered as “The Father of Golf in China”.
Mr. Chu also became the first senior golf industry figure from Asia to address the European Golf Business Conference in its nine-year history.