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New green fee scheme is just too good to 'Pass' up
March 4, 2010

Golf clubs are being invited to name their price for what they charge for reduced green fees when they join new discount scheme My Golf Pass.

My Golf PassUnlike other discount green fee schemes which fix discounts at 50 per cent, My Golf Pass sets no restrictions on what clubs can offer to visitors when they play.

Around 250 clubs in the UK alone have already signed up, with more joining every week as they realise the advantages of the scheme - which is free to join for clubs and golfers.

Rob Sutton, managing director of My Golf Pass, said: “Our scheme is geared to raise as much money as we can for courses and it is vital that no restrictions are imposed on green fee rates.

“Why should clubs offer a visitor a round of golf for half price when that person would still be likely to play for a 20, 30 or 40 per cent discount.

“The beauty of My Golf Pass is that, in addition to offering attractive green fees, clubs can also promote other offers and facilities to visitors which has proved a big selling point to the new courses that have recently come on board.”

More than 1,700 venues in the UK, Europe and worldwide have enrolled with My Golf Pass since its launch last December, with the scheme now offering discounted golf in 24 different countries.

My Golf Pass offers clubs the unique opportunity to promote all aspects of their club, including new membership recruitment, society and open days, pro-shop offers, buggy hire and driving range deals, bar and catering offers and even on-course accommodation if applicable.

With My Golf Pass, golfers can buy a single e-pass (electronic pass) for just £1.95 to play a course on days and at times which suit the clubs, or for £24.95 they can have an annual pass which entitles them to unlimited e-passes over a 12-month period - clearly a great bargain for the frequent green fee player.

But instead of having to wait for vouchers or cards by post, e-passes will be instant, meaning golfers can enjoy a discounted round of golf at their chosen course on the same day as they buy their discount e-pass. Golf clubs and secretaries will automatically be notified by e-mail that a golfer has bought an e-pass to play their course.

Sutton added: “We wanted to create a scheme that was simple to use for both the golf clubs and all the golfers in the UK and across Europe and further afield whilst, at the same time, not eroding the brands of the golf courses with so called cheap golf.

"We believe that we have the formula right now and the early signs are extremely encouraging.”

To register free for My Golf Pass or for more information click here.

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