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MyGolfPass now the UK's fastest growing discount scheme
July 26, 2010

Golf clubs across the UK are continuing to appreciate the benefits of MyGolfPass with more than 150 courses having joined the innovative concept over the last two months - making it the fastest-growing discount scheme of its kind.

My Golf PassAround 30 clubs a week are currently signing up to reap the advantages of MyGolfPass, as more and more golfers discover the benefits of the scheme, which go well beyond discounted green fees.

MyGolfPass is free to join for both clubs and golfers and offers clubs the unique opportunity to promote all aspects of their club, including new membership recruitment, society and open days, pro-shop offers, buggy hire and driving range deals, bar and catering offers and even on-course accommodation if applicable.

Around 500 courses in the UK have joined the scheme since its launch last December and MyGolfPass managing director Rob Sutton anticipates the number will continue to grow at the same rate during the remainder of 2010.

Sutton said: “There is not a scheme in the UK that is like ours and clubs are really beginning to appreciate the benefits of joining MyGolfPass.

“Our sign-up rate makes us the fastest growing scheme of its kind anywhere and we anticipate our number of members, both clubs and golfers, continuing to grow over the coming months.

“The beauty of our scheme is that appeals to all sorts of groups. Courses can promote all aspects of their clubs while golfers can enjoy discounted golf the same day they book thanks to our instantly downloadable e-pass vouchers that mean they no longer have to wait for something to arrive in the post.”

More than 1,700 venues in the UK, Europe and worldwide have enrolled with MyGolfPass since its launch last December with the scheme offering discounted golf of up to 60 per cent in 24 different countries.

Clubs to have recently joined the new concept cover the length and breadth of the UK and include Shanklin and Sandown on the Isle of Wight, Mid-Sussex and Lewes in Sussex, De Vere’s Heron’s Reach in Blackpool, Whitby in North Yorkshire and Hawick in Scotland.

Ingon Manor Golf ClubRichard Hampton, golf director at Ingon Manor Golf Club in Warwickshire (left), said: “MyGolfPass works great for us and is much better than some of the other discount schemes.

“It’s simple to use and we can promote our facility within the scheme. I would recommend that all clubs wishing to increase or add guest players take up your scheme.”

Steve Marr, head professional at Withington Golf Club in Manchester, added: “It’s great to promote all aspects of our club. We’ve had lots of new guests who are buying more product in the pro shop and getting more golfers into the clubhouse after play.”

With MyGolfPass golfers can buy an e-pass (electronic pass) for just £1.95 to play a course on days and times which suit clubs. The scheme's flexibility means that clubs can tailor their offers depending on how busy the course is, so in some instances they can offer more than the standard 50% of other two for one schemes.

People joining the new scheme can buy individual e-passes or can spend £24.95 for an annual pass which entitles them to unlimited e-passes over a 12-month period.

But instead of having to wait for vouchers or cards by post, e-passes will be instant, meaning golfers can enjoy a discounted round of golf at their chosen course on the same day as they buy their discount e-pass. Golf clubs and secretaries will automatically be notified by e-mail that a golfer has bought an e-pass to play their course.

Sutton added: “We want to help golf clubs get out of the fixed 50% off green fee trap by allowing clubs to control discounts to suit them. We believe that we have found the right formula and the signs are extremely encouraging.”

To register free for My Golf Pass or for more information click here.


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