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New discount pass has unrivalled benefits for golfers and golf clubs
January 2010

My Golf Pass is an all new, electronic, discount green fee scheme that is the cheapest and most innovative of its kind to date, offering all that's best in the traditional 2 for 1 voucher schemes and the more recent online teebooking services, but with added benefits thrown in, and is now inviting golfers and golf clubs across the UK to join - absolutely free.

My Golf PassThere is no shortage of discount green fee schemes in the market, but My Golf Pass has listened to golfers and golf clubs and come up with a product that is low-cost, highly flexible, extremely simple to operate and which benefits player and club alike.

With My Golf Pass, golfers buy an e-pass (electronic pass) for just £1.95 to play a course on days and times which suit the club.

But instead of having to wait for vouchers or cards by post, e-passes will be instant, arriving seconds after purchase by email, meaning golfers can enjoy a discounted round of golf at their chosen course on the same day as they buy their discount e-pass. Golf clubs and secretaries are automatically notified by e-mail that a golfer has bought an e-pass to play their course, so everyone who needs to be is fully informed.

The new discount concept is free for clubs and golfers to sign up to and gives clubs the unique opportunity to promote all aspects of their club.

Green fee rates and tee times can be changed by the clubs in real time, and every sort of offer, including new membership recruitment, society and open days, pro-shop promotions, buggy hire and driving range deals, bar and catering specials and even accommodation, can be posted for the golfer to browse, and these benefits are confirmed on the e-pass which the golfer receives.

Rob Sutton, managing director of My Golf Pass, said: “There isn’t a scheme like My Golf Pass anywhere else. It’s instant, flexible, cheap and unique.

“We have spent the best part of two years developing the concept and believe it has benefits for everyone. The website is really easy for golf club managers and secretaries to register their course and they can change any of their offerings as often as they like using their own log-in code.

“We want to give golf clubs the opportunity to let golfers all over the world to know about everything that a club has to offer. If we can entice our golfers to use other aspects of the club on top of the green fees, this extra income will add up over time. A club’s special offerings will be listed on both the web site and the printed e-pass providing at least two opportunities to up-sell and generate extra income.”

My Golf Pass already boasts an enviable list of over 1000 participating courses around the UK, Europe and worldwide for members to play, and the list is getting longer every week.

Golfers joining the new scheme can buy individual e-passes for £1.95, or they can spend £24.95 for an annual pass which entitles them to unlimited e-passes over a 12-month period - ideal for golfers who play more than twelve times a year and pay green fees.

Sutton added: “It’s our aim to help as many golf clubs and their members as possible.

“For clubs who use 2 for 1 type schemes or online tee bookings schemes, all we ask for is a similar rate. Our golfers buy an e-pass online, book their golf with the pro shop and present their e-pass on arrival. Golfers pay 100% of the My Golf Pass discounted green fee directly to the club pro.

“There’s never been anything like this available to clubs before. Clubs can promote anything they want on the My Golf Pass website, from green fee and winter warmer offers to pro shop promotions and sales and future events happening at the given course.

“If we can generate more money for a golf club, then that means that they might not have to put the membership fees up, because at the moment there’s a tendency to go back to the same old well if more cash is needed.”

To register free for My Golf Pass or for more information click here.


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