Golf Technolgy 2012 - Golf Balls
February 2012

Srixon AD333 Golf Ball New version of best seller

Srixon’s AD333 has been the UK’s best selling two-piece golf ball for several years and the flagship model is now available in its fifth generation featuring some notable construction and performance improvements.

The highly resilient Energetic Gradient Growth Core has been made even larger, courtesy of a thinner cover, providing the high initial velocity, low-spin/high launch combination needed to maximise distance in terms of carry and roll. 333 is actually the number of advanced aerodynamic dimples that are configured in a pattern that reduces drag and creates a penetrating ball flight. Targeted to golfers with clubhead speed of more than 80mph, the ball also has great feel for a two-piece, along with impressive spin and control with short irons. Srixon have also upgraded their Soft Feel Lady ball, engineered with a highly resilient 58 compression core and 324 aerodynamic dimples. Available in white and a new Passion Pink for extra visibility. Both models are priced at £26.99 per dozen. www.srixon.co.uk

Pinnacle Gold balls Long distance model

In the cluttered golf ball market we are all for efforts to streamline ranges and simplify the story for the consumer. Pinnacle have done just that, rationalising their previous four model family into one flagship, the new Pinnacle Gold.

The ball still delivers the powerful distance to rival many of the longest models on the market but now with just the single softer feel option widely favoured by so many golfers, along with exceptional quality and consistency.

The only decision now is between the bright white and high optix yellow colour options and, in the Pinnacle Gold Lady, bright white and clear pearlescent pink. One thing that hasn’t changed is the incredible value: £15 per 15-ball pack. www.pinnaclegolf.com