MyJoys May 'You decide' promotion catches the imagination
May 24, 2010

Consumers have clearly enjoyed their chance to influence which shoes the leading FootJoy ambassadors should wear at the European Tour’s flagship event, the BMW PGA Championship at Wentworth.

Among the players involved in this unique interactive campaign were Lee Westwood, Rory McIlroy, Robert Karlsson, Henrik Stenson, Ross Fisher, Pablo Larrazabal, Chris Wood and runner-up Luke Donald, who each designed three unique pairs of MyJoys golf shoes for themselves at www.myjoys.co.uk, choosing from over 2 million colour and design options using the acclaimed FJ ICON model as a base. Voting took place across a number of websites - including Golf Today - where fans were able to view and cast their vote on the designs they would most like to see the pros wear for the tournament. Over the two weeks 12,000 votes were cast and shoes were presented to the players on their arrival at Wentworth earlier last week.

Among the FootJoy ambassadors taking part in the MyJoys May promotion at the BMW PGA Championship were Lee Westwood, Rory McIlroy, Robert Karlsson, Henrik Stenson, Ross Fisher, Pablo Larrazabal, Chris Wood and runner-up Luke Donald...

"It was exciting to look at the website seeing the votes adding up on the three designs I'd shortlisted”, said Ryder Cup hopeful Luke Donald. “There aren't many occasions when I get to ask club golfers to help choose my equipment for a big tournament, so this was a lot of fun!"

Elsewhere consumers were able to impact the shoe choice for Steve Webster and Kenny Ferrie. Varying slightly, FootJoy fans were given full design rights for the shoes and visited www.myjoys.co.uk to create their winning design. The players then reviewed the options and selected their favourite pair which were then made up and ready for them to wear at the BMW PGA Championship.

Including those involved in the MyJoys May promotion, 64% of the field at the BMW PGA Championship wore FootJoy, way ahead of the nearest competitive brand with just 20%.

The MyJoys franchise has been one of golf’s biggest success stories and a significant part of FootJoy’s market leading range of golf shoes. Some of the biggest names in golf have taken part in the programme, encouraging more and more amateur golfers to follow suit and create their own unique designs.