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Rife Aruba helps Volvo World Matchplay Champion to victory
May 23, 2011

Less than 2 weeks after putting his trusted Rife Aruba back in the bag, the new world no. 14 (Ian Poulter - Ed.) rolled in the putts that delivered victory in the Volvo World Matchplay. This win gave the golfer the honour of being the first person to win both the PGA and European Tour versions of the World Matchplay titles, both of which he secured with a Rife Putter in his hands.

After a 2 & 1 triumph over compatriot and world no. 2 Luke Donald, and less than 2 weeks after putting his faith back in Rife Putters quick, true roll, the winner commented,

The Rife Aruba putter"I finally started holing some putts. I've been frustrated for a few months and you have to hole putts to win."

In a tense encounter, the first all English final since 1964, the eventual winner scrapped all the way pulling back on to level terms for a third time with a 40 ft putt at the 12th. From that point he never looked back, staying in front before finally securing the title with a 7 footer for a half at 17.

This final match topped off a week of hard fought battles for the eventual champion that saw 5 out of his 6 matches go up the 18th. That he finished as champion bears testament to the nerve and competitive spirit that marks him out as one of the finest matchplay golfers in the world. That he chooses the quick, true roll of a Rife Putter shows that when the pressure is at it’s height, you can rely on a Rife.

About Rife

The secret to the company’s success lies in its various patented technologies including RollGrove™, the LieAline Custom Fitting System and a 4-point adjustable weighting system all of which are seen in the new Two Bar Hybrid.

Rife Putters LLC is the true innovator behind horizontal grooved face putter technology, which has been patented by the company as RollGrove™ since 1997. Precisely spaced milled grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll to create the truest "no skid" roll in golf no matter where you hit the ball on the putter face.

The LieAline™ Fitting System teaches players to automatically set-up to every putt in the same, natural set-up position. Using a very subtle vertical notch located on the back edge of the top line players can automatically tell whether the putter is set-up to suit their putting stroke. If the player can see the entire white sight line then the putter is set-up perfectly, if not then you use the LieAline Bending tool to bend the hosel into the ideal position for you. Once this has been done the player can benefit from a more consistent and repeatable stroke path every time by using the sight line.

Adjustable Weighting allows players to apply different weight configurations to match speed of the greens. It also increases stability and accuracy on off centre. The 4 point stability weighting system, as seen in the putters using Two Bar technology, has stainless steel weight inserts in the heel and toe. The additional rear weighting means the putter’s centre of mass is still driving through the ball as the putter face makes contact with the ball. By dispersing weight to the four furthest points of the putter you have an extra large sweet spot, which provides your overall stroke with more stability and the face remains squarer through impact.

For further information visit

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