Monty raises his game with Bushnell
December 10, 2010

Bushnell Outdoor Products, the leading manufacturer of electronic measuring devices, has signed Colin Montgomerie as an ambassador for their laser rangefinder products and also to wear their Serengeti eyewear in a two year arrangement.

Bushnell was a partner of the 2010 European Ryder Cup Team at the Celtic Manor Resort as Captain Montgomerie lead his team to victory, and look on this new partnership as a natural progression of their undisputed market leadership in golf. The Bushnell family of laser rangefinders are used by 91% of PGA Tour players and their caddies* and Monty is looking forward to enjoying their benefits.

Monty explained, “With the Ryder Cup over, I am working hard to get my golf game back in shape so that I can get myself back on the leader boards. The Bushnell laser rangefinders are an invaluable practice aid which I will use in my tournament preparations. They are No.1 in their business and I am very happy they have chosen me as an ambassador for their brand on Tour”.

Monty's Serengeti eyewear offers optimum clarity of vision at all times through a unique combination of polarisation, Spectral Control and photochromic technology, providing high-definition contrast and colour enhancement. Images stay clear and sharp, glare is eliminated and there is less strain on the eyes for visual comfort, whatever the conditions.

Guilhem Pezet, Events and Sponsoring Manager of Bushnell Outdoor Products Europe explained, “Colin Montgomerie is one of the highest profile golfers in the world, especially after his recent success as Ryder Cup Captain, but what really excites us is his determination to climb back up the rankings and his genuine belief that our products will play a part in preparing him in the best way possible for the tournaments he plays”.

* Figures from the Darrell Survey report taken at The Players Championship, May 6-9, 2010 at TPC Sawgrass.