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Callaway launch power-packed Diablo Edge range
January 15, 2010

The launch of the new Callaway Diablo Edge range of drivers, fairway woods and hybrids (all available in Standard and Tour versions), together with the new Diablo Edge game improvement irons, comes with a promise of more power, greater accuracy and even more forgiveness for all levels of player.

Underlining the range's distance credentials, Callaway Staff Professional and 2009 European Tour longest driver Alvaro Quiros (average drive 314.5 yards, almost 7 yards further than no. 2 John Daly) will be the face of the new Diablo Edge range.

The Callaway Diablo Edge range

Available from January 15, 2010, the Diablo Edge range comprises:

DIABLO EDGE DRIVER
Callaway Diablo Edge driver
A 4-piece modular fused titanium design
Callaway Diablo Edge driver
The chemically-milled Hyperbolic Cup Face, for precision thickness control

Engineered using an ultra-thin four-piece titanium construction with improved aerodynamics, the new driver generates ultra- high ball speeds thanks to a new precision manufacturing technique which precisely controls the thickness of the chemically-milled Hyperbolic Cup Face, delivering greater performance and distance even on off-centre hits.

The Tour model was born out of feedback and testing from Callaway Golf’s Staff Professionals and features a conventional head shape, with full length hosel, less face progression and a deeper and more forward centre of gravity for the look and powerful, penetrating trajectory- preferrred by more skilled golfers.

The Callaway Diablo Edge driver Standard and Tour shapes

RRP for the Standard and Tour models is £249 / 299 Euros.

DIABLO EDGE FAIRWAY WOODS

Callaway are claiming distance gains of between 10-12 yards for these new woods, compared with their Big Bertha Diablo ’09 range, and average ball speed increases of over 3mph.

Callaway's hottest ever fairway woods
VFT (Variable Face Thickness) technology makes these fairway woods dramatically hotter

"The new lower-profile Diablo Edge range of fairway woods give all golfers the opportunity of hitting the ball longer, straighter and easier, more often," according to the company. "These woods have a much larger head and increased discretionary weighting, which has helped create the highest moment of inertia and deepest centre of gravity ever in a Callaway fairway wood."

Input from Callaway Staff Professionals, including Stuart Appleby, Graeme McDowell and Alexander Noren has resulted in the Diablo Edge Tour Fairway Wood having a full hosel and the lowest and shallowest CG Callaway has ever designed, giving more opportunity to work the ball in a powerful, penetrating trajectory.

RRP for the Standard and Tour models is £169 / 199 Euros.

DIABLO EDGE HYBRIDS
Callaway's very versatile hybrid
A unique sole design offers more versatility and playability

With their very thin crown and using VFT (Variable Face Thickness) technology to save weight and increase performance, the hybrids feature additional perimeter weighting, combined with a large sole 'footprint' for more consistent, straighter shots.

The centre of gravity in each model has also been specifically located to promote certain shot shapes. The Standard model has an offset hosel and low, deep CG, providing a high launch trajectory with maximum forgiveness, whereas the Tour model has a less offset hosel and an even lower, forward CG which provides a more penetrating ball flight with additional workability, for higher swing speed players.

The Diablo Edge hybrids are already in the bags of Callaway Staff Professionals Nick Dougherty, Anton Haig, Alexander Noren, Thongchai Jaidee, Niclas Fasth, David Drysdale and Danny Lee.

RRP for the Standard and Tour models is £139 / 159 Euros.

The Callaway Diablo Edge irons

DIABLO EDGE IRONS
The deep, low centre of gravity on the Callaway Diablo Edge irons
Callaway's Diablo Edge irons use S2H2, a 360-degree undercut channel technology for enhanced feel and performance

The large cavity back design is engineered with a 50% lower and 17% deeper centre of gravity, a game improvement feature that makes the sweet spot more accessible to amateur golfers.

"In designing the new Diablo Edge Irons, we've taken our proven technologies and combined them with insight on where average golfers make contact on the clubface, then moved the sweet spot accordingly," said Dr. Alan Hocknell, Senior Vice President of Research & Development, Callaway Golf. "The result of that effort is greater distance overall and greater distance consistency."

"We used an exceptional combination of materials to design the Diablo Forged Irons," he addedl. "The thin, high-strength steel face and the soft, forged steel body allowed us to move the center of gravity lower and create a unique combination of added distance and forged feel."

RRP £649 / 899 Euros with graphite shafts, £549 / 699 Euros for steel.

For further information visit www.callawaygolf.com

 

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