Freddie echoes former glory with Ecco
January 8, 2010

Rejuvenated 50 year old Fred Couples has had an extraordinary start to 2010. A record-equalling three consecutive victories on the Champions Tour was followed by a thrilling first day 66 at the Masters, taking the tournament lead and raising hopes of seeing the 1992 Masters champion become the oldest ever winner of a Major.

A second round 75 made that win just too difficult, but his scores of 66-75-68-70 brought Freddie sixth place on his own, the admiration of millions and a host of questions from the world's press, one of the first being "What are those shoes?".

Indeed, nobody watching could fail to spot Freddie's distinctive footwear.

In recent years the term 'hybrid' has become a buzz-word in golf. Taking the concept one step further and adapting it to footwear, innovative Danish shoe manufacturer ECCO has introduced a new sports-inspired casual golf shoe for the male and female golfer that is aptly named "Golf Street".

More fashion-forward than traditional-fairway, the unique shoe styles have been created specifically to be worn both on and off the course. Funky, fun and colourful with matching soles and laces and sleek profiles, the new Golf Street on first appearance looks nothing like a conventional golf shoe.

Luxurious, full-grain leather uppers sit upon a new, low-profile, direct-injected PU midsole. This vibrant street shoe look is further enhanced by metal rivet accents and a sleek, semi-transparent TPU outsole that showcases bright, funky colours, as well as pre-moulded traction bars that are extremely durable and provide enhanced grip. Synthetic blend wide-flat laces are provided in two different colours for added customisation.

The all new Golf Street brings a totally new look to the course, driving range and après-golf, and those who might doubt its high-levels of traction, stability and support need look no further than the current Tour performances of Freddie Couples.

For Men, Golf Street is available in a range of colours including Concrete/White/Cactus and Licorice/Coffee/Fanta colour options at a suggested retail price of £90.

For further information on the ECCO golf range visit www.eccogolf.com