FootJoy stronger than ever as tour players' no. 1 choice
January 1, 2010

As the New Year begins, FootJoy can look back on another impressive year on tour, as 63.4% of all European Tour players chose FootJoy compared to just 20.0% for the nearest competitor in 2009.

FootJoy was also prominent in the highest echelon of most events, with 59.6% of top 10 finishers wearing FootJoy. The 2009 figures are the best in recent years, as the popularity of the market leader continues to grow amongst the game’s elite.

It was a very successful year for a number of FootJoy ambassadors. Lee Westwood secured the biggest European Tour win of his career at the season finale Dubai World Championships, which also saw him win the inaugural Race to Dubai. Angel Cabrera took the second Major title of his career at the 79th Masters at Augusta National, while Ian Poulter and Ross Fisher also finished the season off with big wins.

FootJoy’s young guns, including newly crowned European Rookie of the Year 22 year old Chris Wood, Rory McIlroy, Estanislao Goya and Danny Willett also continue to impress with their rise up the world rankings.

“This has been a hugely successful season for FootJoy on Tour. Following the launch of the exciting SYNR-G™ category in January we launched the new FJ ICON™ in September which has proven very popular with the players. Our strengthening position is due to a combination of the breadth of the range, including the different sizes, widths, lasts and designs that are available, but also the formidable performance characteristics that are present in our shoes, offering stability, support and comfort. Whether it is established FootJoy loyalists like Westwood and Poulter or the new crop of talented youngsters like McIlroy or Wood, we have a FootJoy shoe to a suit a wide range of tastes and performance needs,” commented Richard Fryer, European Marketing Manager, FootJoy.

With the FJ ICON™ in its first full season, updated styles in both DryJoys® and SYNR-G™ plus the newly launched FJ SPORT™ added to the line-up, FootJoy’s popularity with Tour players and golf consumers alike looks set to continue growing in 2010.