Geox steps into UK golf shoe market with Italian style
April 21, 2010

Award-winning Geox has been ranked the number one casual footwear brand in Italy – the home of stylish fashion – and number two brand in the world by specialist magazine Shoeintelligence. Now the Italian company is applying its innovation, comfort and style to golf shoes and launching onto the UK Market at this month’s London Golf Show, following up with an appearance at Golf Live next month.

The new golf range combines the patented Geox Net system with a breathable, waterproof membrane, the finest full-grain leather uppers and a lightweight, moulded EVA sole to provide the perfect fit for a golfer’s feet.

Described as ‘the shoe that breathes’, Geox’s Net range – designed specifically for golf – allows the foot to breathe over the entire surface of the sole without allowing water penetration, guaranteeing a more comfortable, and hygienic, round.

Geox Golf’s global brand manager, Per Aagren, explains: “The highest proliferation of sweat glands on the human body is on the palms of the hands and the soles of the feet.

“Perspiration increases dramatically in the foot during a round of golf which can cause the foot to feel uncomfortable. And this can be exacerbated further by climatic conditions such as humidity, rain and mud, causing unpleasant sensations, unhygienic effects and in some cases fungal infections such as ‘athlete’s foot’.

“Therefore for the comfort of the player it is essential to have shoes which allow for that perspiration to be wicked away while preventing moisture finding its way into the shoe. And that’s exactly what the patented Geox Net system achieves.”

The shoe’s lightweight, EVA midsole provides responsive cushioning without compromising the stability of the shoe during the swing motion and breathable, moisture-wicking fabrics are used as linings to provide maximum dissipation of moisture.

Ccombining the finest full-grain, water-repellent, durable and soft leather uppers with Geox’s patented breathable, waterproof membrane, provides a dry and pleasant environment for the foot.

Tests performed by the Geox research laboratories show that a sole using Net technology will expel sweat produced by the foot both at rest and in action.

To celebrate the UK launch of the Geox Net range of golf shoes at the London Golf Show (at ExCeL, from April 30-May 2), visitors buying a pair of Geox Net shoes at the show will receive a free shoe-bag worth £15.99. The offer will also be repeated at Golf Live at Stoke Park from May 14-16.

The men’s range is available in sizes 7½ to 11 (41-46) and the women’s from 4 to 7½ (37-41), including half sizes. Prices start at £159.99 for the men’s range and £99.99 for the women’s.

For further information, www.geox.com/golf or www.mastersgolf.co.uk