Taking a firm stance - Odyssey White Ice putters
January, 2010

It’s fascinating how a supposedly innocuous change in the golf equipment rules can have such a knock-on effect elsewhere in the industry. We’ve seen how the spectre of lower-spinning 2010 grooves have prompted higher-spinning balls. Well, in turn, these necessarily softer-feeling ball constructions are already prompting firmer putter inserts to restore the sensitive feel that discerning players demand at impact.

The White Ice Sabertooth and the White Ice #7 Putter

Among Odyssey’s 2010 range is a brand new line of White Ice putters whose multi-layer inserts have been developed with Tour feedback to create more resilience and a brighter sound than would be available with the company’s existing XG insert, whose days now appear numbered.

The White Ice insert debuted commercially last month in five classic Odyssey head shapes, including the Rossie (£99) and the Sabertooth (£129), each with a new Tour-inspired, dark nickel finish.

The putters’ multi-material construction has also allowed designers to develop Advanced Roll Technology that moves weight back and lower, resulting in a lower and deeper centre of gravity for a truer roll.

Callaway tour pro, Nick Dougherty, was one of the first to test the new range. "You get a lovely click off the putter face which is quite different. This adds to the feedback, or feel, and helps promote more consistent distance control," said the Englishman, who won on tour in 2009 with an Odyssey putter.

The White Ice Rossie, #9 and #1

Further White Ice models are rumoured for February release when Odyssey’s new Black Series Tour designs, featuring milled tungsten flanges, and Black Series iX models milled from 1025 carbon steel, will also hit the headlines.

For more information, visit www.odysseygolf.com