It's a wrap for Penfold (and nostalgia buffs) with Dual iD
April 26, 2010

The individually wrapped golf ball is back - and with it a pleasure that most golfers under the age of 40 have never experienced! That of 'unpeeling' a new ball on the first tee.

British company Penfold Golf is re-introducing its hand-wrapped golf balls, first launched in the 1930s. The new, 4-layer ball – The Penfold Dual iD – wrapped in biodegradable film, is a high-performance golf ball with a difference…

The Penfold Dual iD displays the company’s trademark card marking of a Club, Diamond, Spade or Heart on the golf ball (as well as individual ball numbering - hence "Dual iD"). This card mark identification, synonymous with the Penfold brand, was popularised when James Bond played a Penfold Heart to win his golf match in the 1964 Bond Movie “Goldfinger”.

Re-introducing the Penfold Heart in 2008 to acclaim from golfers worldwide (after a 25-year absence) has prompted Birmingham-based Penfold Golf to bring back its iconic hand-wrapped golf balls.

Each Dual iD ball comes individually hand-wrapped in film produced from compostable and biodegradable materials, keeping the Dual iD eco-friendly both on and off the green. Hand-wrapping each golf ball, at Penfold Golf’s Birmingham base, significantly reduces the need to add extra packaging to the 12-ball packs of Dual iDs.

Using the latest technology, the 4-layer Dual Core construction delivers exceptional speed - giving greater distance and reduced spin off the tee and increased control and spin into and around the greens. The Penfold Dual iD gives Tour performance, control and feel.

Started by AE Penfold in Birmingham in 1927, Penfold Golf became world famous for its one and two-piece golf balls. In the 1960s, many of the greatest professional and amateur golfers all played Penfold. Still an independent British company, Penfold is aiming once more to enter the serious players’ market with the Dual iD golf ball.

“Mr Penfold was famous for his innovative golf ball designs, markings and packaging,” explains William Baird, chief executive of Penfold Golf, who has been involved in the manufacture of golf balls for some 30 years. “Today, we are continuing that philosophy by bringing back our famous, individually-wrapped golf ball.

“Golfers will love the unique feel of un-wrapping a brand new golf ball on the first tee and knowing that our ‘Green to Green’ policy enables the wrapping to be disposed of in a responsible manner. The four layer ball allows golfers of all standards to achieve maximum distance off the tee, with control on and around the greens.”

The new Penfold Dual iD is exclusively available from the Penfold Golf website at a price of £35 per dozen, including free UK postage. There are no plans to retail Penfold golf balls in the high street.

For further information, visit www.penfoldgolf.com