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Titleist PTS gives way to new Titleist DT SoLo for 2010
January 13, 2010
 Titleist's popular PTS Carry and Roll balls have been streamlined into a single, improved 2010 'Red Box' offering.
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The new DT SoLo delivers soft feel, long distance and cut-proof durability in a Titleist ball, offering golfers category leader quality at a pocket-friendly price, reinforced by the brand message – "Distance Never Felt So Good".
Formerly known as the PTS in Europe, the famous ‘red box’ offering from Titleist is one of the top selling golf ball models in Europe and has built up a huge, loyal following of golfers.
 “The New Titleist DT SoLo provides golfers of varying abilities with soft compression solid technology which delivers a balanced solution for distance, durability and soft feel, as well as short game control,’’ said George Sine, Vice President, Golf Ball Marketing and Strategic Planning, Acushnet Company. “Based upon golfer feedback from PTS loyalists, we have streamlined our PTS golf ball offerings to a single DT SoLo model that delivers a better playing experience for golfers and makes selection easier.”
The New DT SoLo provides golfers with an improved and balanced combination of long distance off the driver and irons, exceptional feel on all shots, and better short game spin and control compared to most other two-piece distance balls.
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| Large (1.585”), solid, high velocity core formulation, with a soft overall compression |
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Soft, durable Ionomer cover blend with a 392 Icosahedral dimple design. |
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High visibility A.I.M. sidestamp assists in alignment at address and when putting. |
The New DT SoLo will also include a high visibility A.I.M. (Alignment Integrated Marking) sidestamp to assist in alignment off the tee and in lining up putts, and comes with a cut-proof guarantee.
“The technological advancements of the New DT SoLo reinforce our on-going commitment to provide golfers of all playing abilities with golf ball performance choices that enable them to shoot lower scores,” commented Sine.
The New DT SoLo will retain the PTS’s long-standing and distinctive red packaging and will be available from March in the traditional 3-ball sleeve and dozen configurations at a suggested retail price of £20 per dozen.
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