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Bunker Mentality's all new website - Old Game, New Breed
September 15, 2011

Bunker MentalityBunker Mentality one of Europe's most fashionable golf clothing brands launched its brand new website on Friday 9th of September. The brand has been working on the project for over a year making sure the new site is ultra-current with quite stunning results.

Bunker-Mentality.com has several new sections which allows for more effective marketing and communication of all aspects of the brand covering tour players, ambassadors, the BunkerFEST golf event, Bunker Magazine, a gallery and the innovative New Dress Code section which plans to help customers create entire clothing outfits. The new site also maximises the commercial benefits of the brand's already solid connections to social media sites such as Facebook and Twitter. Customers can now easily let their entire Facebook friends network know what they ‘like’, whether it be a product or Bunker news article.

Bunker Mentality website

Brand Director Robert Hart said: “We set out to create a new international platform for golf fashion and expression and I think we have achieved this now. We wanted to ensure our brands unique DNA remains the same wherever in the world people buy it and that our communication is consistent in all markets. We can now communicate more effectively with our customers around the world and they can get more involved in with the brand. This new website is a major strategic arm of our business and we are delighted with it.”

What is Bunker Mentality?

• Bunker Mentality is a brand for golf addicts, people with a love of the great game and who have a different mentality.
• The brand is distributed throughout Europe and the rest of the world in 12 countries.
• The company's mission is to create clothing that can be worn 'from first tee to last orders' and its designers draw inspiration from popular culture and fashion.
• The brand is pushing the envelope of golf clothing without compromising golf etiquette.

Hart says “the ecommerce improvements are fantastic and will make it very simple for both the customers and for our warehouse staff. We previously had a very effective system, but customers will gain so much more confidence using this new system. The content management system is superb now. It’s a great website and we are very excited about it.”

The ecommerce functionality of the site has improved dramatically making it very straight forward to order products with as few clicks as possible. Using pop up windows showing stock by size when the customer scrolls over a picture allows the customer to move easily to products in which the size they are looking for is available. On top of this having a two page check out makes it quicker for customers at the basket end of the buying process and provides a detailed conformation of their order.

To find out more about all things Bunker Mentality visit the all new Bunker Mentality website www.bunker-mentality.com





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