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It's a wrap for latest Golf Pride putter grip
March 29 , 2011

The world’s No. 1 grip brand is launching the new Players Wrap putter grip, which combines the comfort of a traditional leather wrap with the practicalities of modern materials technology.

Already the market leader on Tour, the new Golf Pride Players Wrap represents another forward step for this inventive brand. The grip will appeal to all standards of golfer, who will benefit from the comfort and core playability of this new putter grip technology.

Designed for Tour players and avid golfers alike, the Players Wrap putter grip features a smooth, seamless surface that easily wipes clean. The arched pistol shape and half wrap on the back of the grip comfortably fits a player’s hands and fingers in a simulated leather wrap. The Players Wrap is available in a classic white color option.

Dan Koehler, director of sales and marketing for Eaton Corporation's Golf Grip Division (owners of Golf Pride), said: “Golf Pride has long been an industry leader in new technology, from the invention of the slip-on grip to Brushed Cotton Technology to the introduction of the hybrid category of grips.

“The Players Wrap is another example of Golf Pride staying ahead of the curve by offering cutting edge grip choices to help golfers play their best.”

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