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Titleist 913 fairway metals and hybrids
December 11, 2012

Titleist have introduced the new Titleist 913 fairway metals and hybrids, built for more distance and greater control and forgiveness. The 913F and 913F.d low spin fairway metals, and the 913H and 913H.d hybrids, feature optimised launch with reduced spin, as well as Titleist's patented SureFit Tour adjustable hosel technology.

Titleist 913F fairway metal Titleist 913F.d low spin fairway metal

The SureFit weight location helps the player create their own performance targets, an all-round performance or lower spin with a more penetrating flight: Golfers can select their models - 913F or 913F.d Low Spin, 913H or 913H.d - based on forgiveness or ball flight. Advanced design methods used in the 913 drivers have been applied to create more distance and greater forgiveness. They give better players more options.

Click for more about the 913F and 913F.d - and the 913H and 913H.d

"The 913 line of fairway metals and hybrids represent another breakthrough in long game performance," said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. "We've applied some of the same advanced design strategies used in building the new 913 drivers to create more distance potential and greater forgiveness with the fairways and hybrids, while making further advances in ball flight, looks, sound and feel. Add in the fitting power of the SureFit Tour hosel, and you have the highest performing adjustable fairways and hybrids in the game."


Titleist 913H Hybrid Titleist 913H.d low spin hybrid

"Golfers are always looking for more distance and control in their long game, but they also need versatility," said Steve Pelisek, General Manager, Titleist Golf Clubs. "The 913 fairways and hybrids not only deliver better performance, they provide serious golfers with more options to dial-in their set composition to fit their long game strategy and the way they play the game." ( How Titleist create more distance through improved launch conditions )

The new Titleist metals and hybrids were met with instant approval on every professional tour when they were brought in during late August. Quickly afterwards Rory McIlroy won the Deutsche Bank Championship using the 913F.d low spin 13.5º and 18º models. A total of five players have combined for eight wins using the new metals, which includes Matteo Manassero's win at the Barclays Singapore Open last November.

The 913 fairways and hybrids performance advancements are highlighted with bold new cosmetics to match the new 913 drivers, with a striking, black PVD finish and a new black body paint that provides a sense of confidence and power at address.

The 913’s high performance stock shaft matrix features four tour-proven options, including three high performance aftermarket shafts (one from Aldila and two from Mitsubishi) to fit a wide range of players and swing speeds:

• The stock fairway lineup includes the Mitsubishi Diamana D+ White 82 and Mitsubishi S+ Blue 72 shafts, along with the Titleist Bassara W 55 (S,R,A) and 45 (L) by Mitsubishi.

• The stock hybrid lineup includes the Aldila RIP Phenom 80 HYB, the Mitsubishi Diamana D+ White 92 HY, the Diamana S+ Blue 82 HY (S) and 72 HY (R), as well as the Titleist Bassara W 60 HYB (S,R,A) and 50 HYB (L) by Mitsubishi.

• In addition, Titleist offers an industry-leading number of custom shaft choices.

The new fairway metals and hybrids will be available from March 2013, the metals having a suggested retail price of £215 and the hybrids £197.


HOW TITLEIST CREATE MORE DISTANCE THROUGH IMPROVED LAUNCH CONDITIONS:

The 913 fairway metals and hybrids feature centre of gravity (CG) positions lower than the prior generation 910 models to further maximise distance potential through reduced spin while providing stability and forgiveness. To accomplish this more optimal CG, the Titleist Golf Club R&D team made improvements to the head designs and SureFit Tour hosel structure, allowing for more discretionary mass to be redistributed low and deep in the head. "In combination with a new flat SureFit Tour weight, this allowed us to really move our CGs to new performance thresholds and obtain improved distance potential," Stone said.

With the 913 fairways, engineers utilized a new casting and polishing process to produce an ultra-thin crown, with a lower, flatter sole profile similar to the new 913 drivers. The 913 hybrids were refined with a sleeker, tour-inspired design. For both the 913 fairways and hybrids, Titleist R&D created a leaner SureFit Tour hosel with a lower hosel height and tapered sleeve, which benefits CG position as well as the appearance at address. "All of the players we've tested with have commented on how much better the hosel looks in the address position. As a result, they have even more confidence standing over their shot," said Pelisek.

The new SureFit Tour weight on the sole further optimises the CG for speed and forgiveness. The weight has a new, flat geometry with a screw that holds the weight in place but does not extend up into the driver head, contributing to a lower overall CG.



913F vs. 913F.d LOW SPIN FAIRWAY METALS

While both the 913F and 913F.d Low Spin feature lower, more optimal CG locations for more distance potential, the new 913 fairway metals provide two distinct performance choices evident by the different locations of their SureFit Tour weights.

The 913F is a high performance, classic pear shaped fairway that delivers distance with stability through low and deep weighting for all-around performance from the turf and tee. The 913F.d Low Spin is a high performance, larger full pear shaped fairway that delivers distance with lower spin (about 200 rpm less than 913F) from low and forward weighting for a more penetrating flight.

"Our player testing shows overall preference is split with the 913F and 913F.d Low Spin models, with many players incorporating both models into their long game setup," Stone said. "The 913F is our traditional fairway metal with all-around performance for players that want long distance with more forgiveness. The 913F.d Low Spin meets the needs of players wanting or needing spin reduction in their fairways due to the way they deliver the head."



913H vs. 913H.d HYBRIDS

Like their fairway metal counterparts, the 913H and 913H.d models deliver more distance through optimised CG locations while offering two performance options to satisfy players' needs.

The 913H is a high performance hybrid that delivers distance and stability through low and deep weighting for all-around performance. The club has a new tour-inspired shape with a softer toe and a sleeker heel that promotes proper ground contact, with increased offset in the high-lofted models to improve appearance, playability and forgiveness. The 913H, with the SureFit Tour weight located deep on the sole, has also been designed with progressive CG locations through the range of lofts for optimised launch and spin control to deliver proper distance and ball flight.

"We look at hybrids as individual golf clubs. They're being used to fill specific voids in a player's set, they're replacing irons or they're filling a gap. That means they require that each one be designed with their own CG position such that you get the correct launch, spin and shot control for each club. As we move up in loft with the 913H models, the CG moves more forward to help maintain spin for proper shot control," Stone said. "We've also added offset to the high-lofted models for improved appearance, playability and forgiveness. That's a preferred look as you're moving from an iron into a hybrid. You don't want your hybrid to look like a fairway wood as you're making that transition."

 






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