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The adidas Fashion Performance line of apparel and footwear
January 12, 2012

Jason Dayadidas Golf is launching an entirely new apparel line aimed at expressing individual style called FASHION PERFORMANCE, which will be worn on Tour by Jason Day.

For the first time, adidas Golf has created a line meant to transition off the course as lifestyle-wear, featuring bold colours and unique patterns and combining Tour proven performance technologies with contemporary, fashionable styling. Vibrant colour combinations make for a dynamic, confident look with each piece offering a tailored, comfortable fit without sacrificing performance.

“FASHION PERFORMANCE means so much to adidas Golf because it allows golfers to benefit from performance while staying true to their personality on the course,” said Tiss Dahan, Sr. Director of Global Apparel.

adidas Golf Tour Staff professional Jason Day said “I love the strong, confident colours and I can't wait to start wearing it". (Watch as Jason Day discovers the new range here)

This apparel line features a new modernised logo. Introduced in 1999, the adidas Golf logo represents performance, athleticism and an attitude that welcomes challenges on the golf course. The new FASHION PERFORMANCE identification mark, characterised by the adidas name linked with the flag brand mark, symbolises the stylish, contemporary and Tour proven performance of this exciting new apparel line.

The line debuts in a variety of uniquely-detailed designs for men, and includes colour blocked polos, fashion bottoms, training tops and stylish sweaters made to match and amplify personal style. FASHION PERFORMANCE apparel will be available 1 March, 2012, with RRPs ranging from £29.99-£54.99, 45€-80€, for various pieces in the collection.

Matching this new line, adidas Golf is also launching two new footwear models - adicross and Samba Golf footwear.

adicross Footwear

adicross is a spikless new model debuted by TaylorMade-adidas Golf Tour staff professional Justin Rose en-route to winning the BMW Championship last year.

Men's adicross shoe in White/Royal/Royal

adicross combines iconic adidas styling with full-grain leather for a rich look and feel. The upper is both lightweight and durable, while the soft, spikeless outsole provides traction, comfort and off-course versatility. This golf shoe is designed to allow the foot more natural flexion and torsion while cushioning every step. The spikeless outsole delivers superior traction with 124 strategically placed traction lugs of varying size for a secure grip in all playing conditions, with textured synthetic toe-cap that’s very durable and improved abrasion-resistance.

adicross will be available available 1 February, 2012 for both men and women. The men's line is available in seven colourways — White/White/Black, White/Red/Red, White/Orange/Orange, White/Lime/Lime, White/Royal/Royal, Black/White/Dark Metallic Silver & Cognac Brown/Tour White/Gum.

The women's adicross is available in six colourways - White/Pink/Purple, White/Turquoise/Lime, White/Light Blue/Royal, White/White/Black, Black/White/Red and Cream/Cream/Cognac Brown.

adicross has an RRP of £59.99/90€.

Samba Golf Footwear

adidas’ iconic Samba is one of the most popular and recognisable shoes, with more than 35 million pairs sold worldwide. Now, for the first time, golfers can showcase this footwear on the golf course with the introduction of the Samba Golf shoe.

adidas men's Samba shoe in White/Black/Gum

Introduced in 1950, the original Samba was created to enable football players to train on hard, icy ground and quickly evolved to become a dominant indoor football shoe. Over time, Samba’s combination of classic styling and comfortable fit fueled its transcendence into a modern-day essential worn everywhere from athletic fields and city streets to the suburbs.

“Samba has been widely loved around the world for decades,” said Bill Price, Vice President of adidas Golf Footwear. “It’s time to bring its timeless styling to the golf course.”

Samba Golf maintains the shoe’s classic silhouette and 3-Stripes design, and features a durable, suede toe-guard and the distinctive tan gumsole equipped with six cleats and THiNTechTM low-profile technology for improved traction, stability and support. The textile, synthetic-leather upper is water-resistant and provides lightweight, durable performance.

The footwear is offered in four colourways: Black/White/Gum, White/Black/Gum, White/Red/Gum & White/Navy/Gum available at retail on 1 February, 2012. The Samba Golf shoe has an RRP of £74.99/100€.






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