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ECCO steps out with 2012 Men's Collection
January 17, 2012

EccoDanish shoemaker ECCO has unveiled its 2012 men’s golf collection, featuring several new introductions in the Golf Street hybrid and Natural Motion categories. The new range will be widely available across Europe from spring 2012.

Mirroring the foot skeleton and using the body’s natural system for absorbing impact, BIOM Hybrid combines the award-winning Golf Street outsole with groundbreaking ECCO Natural Motion technology. The result is the first and only hybrid model that’s also a true performance golf shoe.

The ECCO 2012 Men's BIOM Hybrid shoe
The ECCO 2012 Men's BIOM Hybrid shoe

“Golf Street literally created the hybrid category, and it all began with the simple notion that a golf shoe can be much more than a golf shoe,” says Michael Waack, Head of Global Golf at ECCO. “That philosophy along with our foot-first approach to shoemaking and decades of research has now led to the phenomenal BIOM Hybrid.”

The sole of the new ECCO BIOM Hybrid shoe
The sole of the new ECCO BIOM Hybrid shoe - over 800 traction angles

Built around a completely anatomical last developed by scanning more than 2,500 feet, the BIOM Hybrid has an all-day outsole with 100 molded TPU traction bars. This creates more than 800 traction angles, providing exceptional grip and stability on nearly any surface.

Other features of the BIOM Hybrid include Yak leather uppers that are naturally soft, smooth and breathable but three times stronger than other leathers, ECCO Hydromax treated leather uppers for superb weather protection, a triple-component insole unit to enhance cushion and performance and a direct-injected midsole with flexible arch support and stabilization bar specifically designed to enhance the golf swing. The BIOM Hybrid shoe will have a MSRP of £160.

Other additions for the new season include two news styles for the much admired Golf Street. A fashion-forward design combines performance textiles with soft leather on the uppers, while a luxury version crafted from reptile printed leathers perfectly complements the Golf Street camel leather model. Expect to pay around £110-125 for these.

The ECCO 2012 Men's Golf Street shoe
The ECCO 2012 Men's Golf Street shoe

Reflecting the ECCO design philosophy that "the shoe must follow the foot", the BIOM Golf shoes incorporate decades of ECCO research into the human foot and the first Natural Motion golf shoe is now available in a GORE-TEX version and new colors in the Hydromax leather category. The shoe takes advantage of the foot’s system for absorbing impact while bringing players closer to the ground for unmatched feel and traction. MSRPs for these models are £185 for the Hydromax and £199 for the Gore-Tex.

The ECCO 2012 Men's BIOM shoe
The ECCO 2012 Men's BIOM shoe

Designed for head-turning style the Cool III shoe has all-new upper patterns in the GORE-TEX, Hydromax and Premier leather categories. A textile lining showcases an open mesh that is extremely breathable while a low-profile, direct-injected midsole offers superb torsional support and stability. MSRPs for these: Premier £130, Hydromax £145 and Gore-Tex £165.

The ECCO 2012 Men's Cool III shoe
The ECCO 2012 Men's Cool III shoe

The ECCO men’s golf collection is worn in competition by scores of international Tour stars, including Graeme McDowell, Fred Couples, Thomas Bjorn, Stuart Appleby, Thongchai Jaidee, Aaron Baddeley, Thorbjørn Olesen and Andreas Hartø.

For further information visit www.ecco.com/golf.






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