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FootJoy's Red & White salute to the Lytham Open Championship
July 10, 2012

FootJoy brand ambassadors will be wearing specially-created FJ golf shoes at Royal Lytham & St Annes Golf Club as they compete to win this year’s Open Championship. Five popular FJ styles have been commissioned to celebrate the return of golf’s most famous Major Championship to the famed Lancashire links following a ten year absence.

With the colours red and white at the forefront of the identity of Royal Lytham & St Annes, FootJoy has utilised its state-of-the-art MyJoys programme to customise the ultra-comfortable and flagship FJ ICON Traditional, Shield Tip and Asymmetrical models. These three styles have been further complemented by the stunning red & white versions of the athletic FJ SPORT and the stable, performance-packed XPS-1.

So far 15 FJ loyalists from the PGA Tour and 9 from the European Tour have confirmed they will be wearing these Open Championship MyJoys and in-line styles. World No. 1 Luke Donald and Masters Champion Bubba Watson will wear the FJ ICON in Shield Tip and Asymmetrical styles respectively. World No. 2 Rory McIlroy will stride out in his favourite FJ SPORT as he seeks a second Major title.

FootJoy arrives at this year’s Open Championship seeking a hat-trick of Major Championship victories, following Bubba Watson and Webb Simpson sensational performances at The Masters and US Open.

“The Major Championships provide us with a fantastic opportunity to showcase our product line-up and what better way to celebrate The Open Championship’s return to such a great English links than with these special designs,” commented Russell Lawes, European Marketing Manager - FootJoy. “Our brand loyalists continue to thrive at the highest level of the game and I am confident we can add to the victories of Bubba and Webb and keep alive the goal of an FJ Grand Slam.”

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