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2012 Titleist balls to offer more performance and price options
February 3, 2012

Titleist will introduce four new golf balls to its line on March 1st: the NXT Tour, NXT Tour S, Velocity and DT SoLo. They join the Pro V1 and Pro V1x in giving golfers an even wider range of performance and price options, all offering Titleist's superior precision, quality and consistency.

Each of the four new Titleist balls has been designed to deliver best in category quality and consistency for golfers across every skill level of the game.

"Our golf ball product development process is the same for all Titleist golf balls," said Bill Morgan, Senior Vice President, Golf Ball Research and Development. "It always starts with golfer testing where we identify performance improvements that will help golfers score better and determine what their preference options are. New Titleist NXT Tour, NXT Tour S, Velocity and DT SoLo are the result of this process and deliver the best scoring performance and quality within their respective segment."

New Titleist 2012 golf ball range

The new offerings, all of which are manufactured in Titleist’s world-class ball plants, will be available from March 1. They will also be included among Titleist’s industry-leading in-shop and on-line Golf Ball Education, Fitting and Selection initiatives.

"Before we introduce any new Titleist golf ball, it is performance validated with golfers. Thousands of Team Titleist members tested and validated the New NXT Tour, NXT Tour S, Velocity and DT SoLo," said Mary Lou Bohn, Vice President Golf Ball Marketing and Titleist Communications. "Along with the Pro V1 and Pro V1x, the best scoring performance golf balls in the game, Titleist provides golfers with a range of superior performance and preference choices, all with our precision, quality and consistency."

NXT Tour - enhanced performance

The new Titleist NXT Tour
• Engineered for high performance
• Even longer distance
• Superior short game spin and control
• Newly engineered dual-core with soft centre, volume of high energy outer core increased over 4%
• Soft, thin Fusablend cover
• New spherically tiled Octahedron, 4 axis of symmetry, 302 dimple design
• MSRP: £34 per dozen

First introduced in 2001, the Titleist NXT Tour begins its second decade as the established best-performing, non-urethane covered golf ball in the game.

The new NXT Tour has a large dual core, three-piece construction that features a slightly smaller, soft centre and higher volume outer core layer, that is engineered for increased power and longer distance than the prior model. The soft, thin Fusablend cover features a new spherically tiled octahedral design with four axis of symmetry, and 302 dimples in five different sizes. The result is a combination of long, consistent distance, commanding short game spin and control, soft feel on all shots with excellent durability.

Titleist NXT franchise for 2012

NXT Tour - enhanced performance

The new Titleist NXT Tour S
• Engineered for high performance
• Soft compression feel
• Outstanding distance
• Superior short game spin and control
• Proprietary soft compression, highly resilient core
• Soft, thin Fusablend cover
• New spherically tiled Octahedron 4 axis of symmetry, 302 dimple design
• Available in white & high optic yellow
• MSRP: £34 per dozen

The NXT Tour S features a new, proprietary low compression, highly resilient core, in combination with the same soft, thin Fusablend cover formulation and aerodynamics as the New NXT Tour. NXT Tour S offers a softer compression feel than its counterpart and, like NXT Tour, offers low driver and long iron spin for outstanding distance, a piercing trajectory and consistent ball flight, and commanding short game spin and control.

Titleist Velocity

Velocity - explosive!

The new Titleist Velocity
• Fast ball speed for explosive distance
• Deep downrange peak trajectory
• Playable short game feel
• LSX core technology delivers fastest solid core of any Titleist ball
• Speed enhancing NAZ2 cover blend
• High surface coverage dimple design
• MSRP: £28 per dozen

The new Velocity features Titleist’s exclusive high-speed LSX core technology and is encased in a NAZ2 cover formulation that delivers high initial ball speed on all full swing shots and playable feel in the short game. The combination of the fastest solid core of any Titleist golf ball, cover formulation, and 332 icosahedral dimple design aerodynamics, delivers a soaring, tight, consistent ball flight and deep downrange peak trajectory. Velocity is available with single or the new double-digit orange play numbers '00', '11', '22' and '33'.

Titleist DT SoLo

DT SoLo - the 'Red Box' is now softer than ever!

The new Titleist DT SoLo
• The softest DT yet and softest compression Titleist
• Responsive short game performance
• Low flight with long roll-out for excellent driver and iron distance
• Titleist quality and consistency
• Large and soft core with a soft cover
• High coverage, 392 icosahedral dimple design in five different sizes
• Available in white or optic yellow
• MSRP: £21 per dozen

The "Red Box" Titleist has enjoyed a loyal following for decades and the newest generation was developed with one objective in mind: design the softest compression feel possible, while continuing to deliver the long distance and control that are the DT standard. The result is the softest DT yet. The new DT SoLo is comprised of an extremely soft and fast core formulation that provides a distinctly soft compression feel. The cover blend of two soft Surlyn ionomers, in combination with the soft, fast core and 392 icosahedral dimple design aerodynamic package, provides a penetrating ball flight with long roll out for excellent total distance.

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