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The Adams SUPER 9031 and DHy Hybrids

May 3, 2013

Adams Golf has announced the addition of the Idea SUPER 9031 and Idea SUPER DHy to its family of hybrids. Both models are geared toward low-to-mid handicap players and reflect Adams’ renowned easy-to-hit for all skill levels philosophy.

The Adams idea SUPER DHy
The Adams idea SUPER DHy

The clubs utilise patented Velocity Slot Technology (VST) to increase ball speeds and promote additional distance. The SUPER 9031 improves upon its predecessor (Idea Pro Black 9031), with enhanced shaping and the use of slots to produce a hotter clubface. A new and better replacement for long irons that bridges the gap for better players, the Idea SUPER DHy, offers a penetrating ball flight with workability that is superior to today’s standard irons.

“These new SUPER additions fill a gap that better golfers need – easy-to-hit clubs that go farther will also help them manipulate their shot shape,” said Justin Honea, Director of Product Development. “Our Tour reps

The Adams idea SUPER 9031
receive numerous requests each week from players wanting our hybrids with these different characteristics and we’ve delivered with the 9031 and the DHy.”

Idea SUPER 9031

Featuring an eye-pleasing compact 80cc clubhead, the SUPER 9031 combines a Cut-Thru sole slot with a refined crown slot. The result is faster ball speeds compared to non-slotted hybrids and traditional long irons. An ultra-thin steel clubface produces a trampoline effect approaching the USGA limit.

“Our goal was to improve what was already arguably the most popular hybrid on the PGA Tour, and we succeeded,” said Michael Fox, Director of Product Marketing. “When you look at the performance characteristics combined with strategically-placed center of gravity toward the toe, SUPER 9031 is the ultimate players’ hybrid.”


Merging the unique attributes of a hybrid and a traditional long iron, the Idea SUPER DHy is a power-packed replacement. It gives the extra distance and forgiveness of a hybrid with the shot-shaping control and workability of a long iron. A unique bulge-and-roll face technology improves forgiveness and shot dispersion.

The Adams idea SUPER DHy
The Adams idea SUPER DHy

“We set out to design this club as an easier to hit alternative to most of the utility clubs on the market,” added Fox. “Tour players consistently rave about its versatility and how ideally it launches the ball, with several asking if we can make them a full set of DHy irons!”

Models, Pricing and Availability

The Idea SUPER 9031 Hybrid will feature the Mitsubishi Diamana+ 82 shaft (R, S and X flex) and be offered in lofts of 16°, 18°, 20° and 23° with left-handed models for 18° and 20°. It will carry an MSRP of £159.99 and will be available in retail stores at the end of May.

The Idea SUPER DHy will come standard with the Matrix OZIK X3 White Tie shaft in R, S and X flex. It will be available in lofts of 18°, 21°, 24° and 27° with left-handed models for 18°, 21° and 24°. It will carry an MSRP of £159.99 and will be available in retail stores at the end of May.



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