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Titleist's 2013 Pro V1 & Pro V1x promise even better performance

January 24, 2013

Titleist will release new models of its flagship Pro V1 and Pro V1x, the world's best-selling golf balls, in early March. The company promises that the 2013 Titleists will deliver even more distance, softer feel and longer lasting durability than previous Pro V1 incarnations, using new core and cover technologies.

The new Pro V1 is designed to be the softest Pro V1 to date, yet deliver greater distance due to lower driver and long game spin, with a shallower angle of descent that produces more roll, while the 2013 Pro V1x delivers even more distance and more consistent performance with its deep downrange peak trajectory, tight ball flight and outstanding spin control.

The new models each feature an improved Urethane Elastomer cover and paint system that results in longer lasting durability while retaining a whiter, brighter finish. Both also maintain their outstanding Drop-and-Stop control, providing short-game scoring performance that can help to shoot lower scores.

"Performance drives all of us at Titleist," said Mary Lou Bohn, Vice President, Titleist Golf Ball Marketing and Communications. "While it’s no easy task for our Golf Ball R&D team to improve upon our industry-leading products, new Pro V1 and Pro V1x are the best performing golf balls we’ve ever made and the best performance choice for all golfers looking to shoot lower scores."

The 2013 Pro V1 and Pro V1x have been extensively tested and validated by golfers at every level of the game – including the world’s best tour professionals, PGA professionals and amateur golfers of all swing speeds – with strong positive feedback and success. Among the early converts to the new balls were Adam Scott (Pro V1) and Luke Donald (Pro V1x), each player winning convincingly on the worldwide professional tours after putting the 2013 model in play.

"Golfers want exceptional distance in their long game and the best scoring performance for their short game," said Bohn. "Yet they also value longer lasting durability. With our improved Urethane Elastomer cover system, golfers will not only experience an aerodynamically more consistent flight, they will notice their new Pro V1 or Pro V1x golf ball looking new and whiter longer."

The new Pro V1 and Pro V1x will be available in golf shops in the UK and Europe from early March 2013 at a suggested retail price of £51 per dozen, and will come in both standard and high play numbers. Standard dozens include play numbers 1-4 and high include 5-8.


Even Softer Feel, More Distance and Longer Lasting

• ZG process core technology creates softer compression, delivering softer feel, more distance and longer lasting durability, to accompany the renowned Drop-and-Stop greenside control.

• Improved Urethane Elastomer cover formulation and new paint system increase the durability of both new balls, which will look whiter and brighter longer and also contribute to an aerodynamically more consistent golf ball.

• Ionomeric casing layer and spherically-tiled 352 tetrahedral dimple design with five different dimple sizes and three axes of symmetry that help produce a penetrating ball flight that holds its line in the wind.

Even More Distance and Longer Lasting

• Four-piece multi-component design using a new, very soft ZG process centre within its dual core to maintain lower driver spin for exceptional distance while increasing iron spin for control into the green.

• Slightly different launch conditions than the previous model mean the new Pro V1x will fly a little bit lower with a tight ball flight, yet still maintain a deep downrange peak trajectory.

• Ionomeric casing layer and spherically-tiled 328 tetrahedral dimple design for a penetrating ball flight that cuts through the wind, along with low long game spin and outstanding Drop-and-Stop short-game scoring performance.

Four-piece multi-component design of the new Titleist Pro V1x


Before their official launch, new Titleist Pro V1 and Pro V1x golf balls undergo rigorous machine and player testing. Titleist’s iterative process of listening to golfers’ needs, testing prototypes and further refining ensures the new models deliver meaningful performance improvements. As part of this process:

• In total, new Pro V1 and Pro V1x players have combined for seven victories on the worldwide professional tours since the start of the tour seeding and validation process, highlighting a period of instant acceptance and success for the 2013 models.
• On the PGA Tour, the 2013 season began with more players teeing up 2013 Pro V1 and Pro V1x models than any other golf ball.
• At the Sony Open, the first full-field event of the year, 62 players relied upon new Pro V1 and Pro V1x golf balls for their success.
• Fifty-five players put the 2013 models in play the following week at the Humana Challenge, including champion Brian Gay. Trusting a new Pro V1x, Gay closed in 9-under 63 and won a three-man, all-Titleist golf ball playoff with a birdie on the second playoff hole.
• The same day, David Mackenzie played a new Pro V1x in winning the Victorian PGA Championship in Australia.
• A week earlier, on the European Tour, Louis Oosthuizen trusted a new Pro V1x to victory at the winners-only Volvo Golf Champions event, rallying from five shots back with a closing 6-under 66.
• On the same Sunday last November, Adam Scott and Luke Donald each trusted a 2013 model to register the first wins for the new Pro V1 and Pro V1x golf balls. Scott, playing the 2013 Pro V1, posted a pair of 67s over the weekend, on his way to a four-shot victory at the Australian Masters, his third consecutive top-8 finish after putting the new ball in play.
• Donald, playing the 2013 Pro V1x for the first time in competition at the Japan Tour’s Dunlop Phoenix event, opened with rounds of 64-65 en route to a five shot victory. The following week, he tied for third at the European Tour’s season finale, the DP World Tour Championship playing his first 56-holes without a bogey.
•The 2013 Pro V1 and Pro V1x golf balls made their competitive debut on the PGA Tour in early October, as the seeding and tour validation process began at the Shriners Hospital for Children Classic. Eighteen players immediately switched to the new models that week, five of them finishing T-13 or better.
• Since their debuts on the PGA Tour and European Tour, a number of Titleist golf ball loyalists have put their trust in the new 2013 Pro V1 including, Jason Dufner, Tim Clark, Chris DiMarco and Charley Hoffman, and the list of 2013 Pro V1x players includes newly crowned Volvo Golf Champions winner Louis Oosthuizen, Bubba Watson, Webb Simpson, Zach Johnson, Nicolas Colsaerts, Matteo Manassero, Bernd Weisberger and Rickie Fowler.
• The seeding and tour validation process continues into 2013 across the worldwide professional tours. Additionally, more than 45,000 golfers around the world participated in the R&D testing process, having received new Pro V1 and Pro V1x prototype golf balls and reported their feedback through Team Titleist.

The construction of the new Titleist Pro V1


"I’m a guy that likes the softer feel… The feel (of the 2013 Pro V1) is unreal. It’s the best feeling ball I've played ever." – Charley Hoffman

"I like to see a slightly lower ball flight on my driver. I feel like when I bring the ball flight down, I can control it a little better and with this ball I’ve been able to do that, but also keep plenty of distance on it. I also like to see the ball fly a little higher with my irons, so it’s very hard to balance that, but somehow they’ve managed to be able to do that with the new Pro V1… The new Pro V1 golf ball definitely has a softer feel which is something that I personally like. I feel that the soft feel, especially around the greens, is where I find the biggest benefit. That’s where you want the touch and the nice feel coming back up off the clubface and into your hands and you can really zero in on getting it close to the hole." – Adam Scott

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