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McDowell extends with ECCO

January 14, 2014

Danish brand ECCO announces the extension of its endorsement agreement with Graeme McDowell, who will continue to showcase the company logo on his headwear and compete in its award-winning golf shoes on the PGA and European Tours.



As part of this multi-year agreement, G-Mac will also be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection and appear at company functions. Currently ranked 15th in the Official World Golf Ranking, the 34-year-old native of Northern Ireland captured the 2013 World Match Play Championship, RBC Heritage and French Open titles.

“For a long time on Tour I’ve been wearing the World Class style which is quite traditional and goes great with a pair of classic-looking trousers,” says McDowell. “But for casual rounds at Lake Nona or even hanging out at Nona Blue it’s been BIOM Hybrid all the way and I may just choose those to go with some new outfits for next season.”

One of the world’s most popular players, McDowell made history in 2010 when he became the first European in 40 years to win the U.S. Open Championship. That same season, he rose to further global prominence by securing the winning point for the European Ryder Cup team, and capturing titles at the Chevron World Challenge, Celtic Manor Wales Open and Andalucia Valderrama Masters.

“Graeme’s one of those rare players that nearly everyone admires, which obviously helps make him a tremendous ambassador for our brand,” says Jesper Thuen, Global Sponsorship, PR & Event Manager – ECCO Golf. “His short game is so exceptional and he’s just coming into his prime, which is why we look forward to seeing him hoist trophies in ECCO for many years to come.”

Updated for 2014, the World Class is a traditionally-styled luxury shoe handmade in Portugal by a team of artisans working with the finest materials. It features an outsole combining water-repellant leather with cushioning PU and wear-resistant TPU. The classic brogue upper is crafted from leathers that are tanned using an exclusive HYDROMAX™ treatment. This ensures long-lasting suppleness while helping protect a player’s feet against even the harshest weather.

In addition to McDowell, the ECCO men’s golf collection is worn in competition by scores of international Tour stars, including Fred Couples, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Stuart Appleby, Andreas Hartø, Wu Ashun, JB Hansen and many others.

Visit www.ecco.com/golf

 





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