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FootJoy's 2014 Spring/Summer apparel collection

February 4, 2014

• New SS14 Performance Apparel collection packed full of garments that epitomise the iconic Mark of a Player logo
• FJ designers have created a diverse range that fuses authentic golf attire with advance performance technologies
• FJ ambassadors shine on Tour delivering stellar finishes, week in week out, whilst wearing FJ Performance Apparel


FJ Ambassador, Bernd Wiesberger
FJ Ambassador, Bernd Wiesberger

FootJoy has once again demonstrated its quick rise as a major player in full-line golf apparel market following the latest unveiling of its most impressive Spring/Summer 2014 Performance Apparel Collection. The all-new range builds on the market-leader’s overwhelming success with the 2013 Performance Apparel Collection, which struck the right chord with golfers up and down the country. This was highlighted when the range of superior garments came #1 in sell-through for January to May 2013. The all-encompassing product range for 2014 includes a variety of new patterns and designs that are perfectly complimented by a fresh and modern colour palette, to create a range of fashionable and stylish outfits to be worn both on and off the fairways this year.

The new SS14 line, which continues to embody FJ’s sole passion for Golf, now includes influences from street fashion with a wide variety of essential on and off-course garments that are infused with comfort attributes, superb fit and clever styling detailing. As ever, the iconic Mark of a Player logo features prominently, combining an authentic, modern golf look, with contemporary colour tones, innovative performance fabrics and a diverse selection of fashionable designs in two fit options. FJ has already seen fantastic initial feedback from its longstanding retail partners, who are eager to stock the new range that is available to buy from March 2014. The market-leader’s collection features everything from classic polo-shirts with modern styling twists, lightweight pullovers & slipovers, performance trousers and bold checked shorts. Four distinct colour stories take centre stage and perfectly complement the masterfully created range of stylish attire. Whether it’s the subtle pastel colours of SERENITY (Lavender, Mist, Stone & White) the classic tones of VANTAGE (White, Yellow, Navy & Khaki) the authentic appeal of REEF (White, Marine, Seafoam & Black) or the fresh look of AURA (Hot Pink, White, Charcoal & Grey), there is a plethora of outfit combinations to appeal to golfers of all ages and tastes.


FJ Ambassador, Peter Uihlein
FJ Ambassador, Peter Uihlein

The Spring/Summer 2014 range will also incorporate an inaugural Junior capsule collection that is sure to appeal to budding young golfers as they strive to emulate their heroes in the professional game. An enhanced Women’s range offers an assortment of must-have stylish golfing attire in a selection of solid and pastel tones. Tailored especially for the female golfer, this elegant new collection introduces inspiring choices for the varying tastes of lady golfers. Lavender, Mist, White and Hot Pink colour tones work perfectly across a variety of different outfits.

Russell Lawes, FJ’s Marketing Manager sees the 2014 range as further evidence the brand is striking a chord in the full-line apparel market, “The team of expert Apparel designers have done an incredible job developing and enhancing the new range, taking influence from all walks of golf and fashion, to incorporate eye-catching colour stories and patterns in yet another superb range. To see the sustained success of the FJ apparel, in what is only its third year, is testament to the immense detail and care that goes into the creation of every new garment. We are sure FJ Apparel will continue to strike the right chord with our loyal customer base, the avid core golfer. The all-new Junior range, as well as our 2014 Women’s offering, complete what is to be FJ’s most sought-after range to date and reiterates our passion for golf at every level of the game.”

FJ Performance Apparel is worn on tour by some of golf’s biggest names, including Ryder Cup stalwart Steve Stricker, European apparel ambassador, Bernd Wiesberger and 2013 European Tour Rookie of the Year, Peter Uihlein, all of which have excelled over the past year and played their part in the continued success of FJ clothing. Available in stores across the UK from March, this stunning selection of contemporary colour stories and a variety of fashionable patterns is available in Men’s, Women’s & Junior golf apparel, which is set to make the Spring/Summer 2014 collection the best apparel line ever offered by FJ.

For more information on all FootJoy please visit www.FootJoy.co.uk

 






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