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Titleist #1 at The Masters

April 10, 2014

As the world’s best players tee-up at The Masters Tournament this week, Titleist will further reflect its position as the #1 ball in golf with the majority of the field choosing to place their trust in the Pro V1 or Pro V1x golf ball for their success. The count at the first Major Championship of 2014 emulates the weekly count success across worldwide professional tours, where the superior performance, consistency and quality of Titleist golf balls places them as the overwhelming choice of the field at every event in the calendar. A host of Titleist Brand Ambassadors and Titleist golf ball loyalists will be teeing up with a Pro V1 or Pro V1x golf ball on Thursday, continuing Titleist’s long-standing position as the #1 ball at The Masters.

Each Titleist golf ball loyalist will be looking to emulate the success of Titleist Brand Ambassador Adam Scott (Pro V1), last years’ Masters Champion, and Bubba Watson (Pro V1x) who won his maiden Major championship at the event in 2012. Their victories continue the success stories of Titleist golf balls at Major Championships, as they once again completed the clean sweep as the #1 golf ball of choice at each of the four Majors in 2013. Last year also marked the continuation of golf’s longest running success story, as the 65th consecutive year that Titleist has been the golf ball of choice for the field at the U.S. Open. It was a similar story at the Open Championship, where Titleist continued its record as the golf ball of choice since records began.

It isn’t just the Majors where Titleist is the most trusted golf ball. So far on the 2014 worldwide professional tours, Titleist has continued to underline its position as the most trusted ball in golf, with 5,327 players choosing to put a Pro V1 or Pro V1x into play, compared to 816 for the nearest competitor. Through Titleist’s strategy of having the best players in the world validate their products, this has resulted in a strong number of victories for Titleist golf ball loyalists, with the 2014 worldwide win count currently standing at 38 across professional tours, compared to 7 for the nearest competitor. There have also been some notable victories for Titleist Brand Ambassadors who will be searching for Major success at Augusta this week, including Jimmy Walker (Pro V1) who became the first three-time winner on the 2013-14 PGA Tour schedule; two-time winner in the 2014 PGA Tour season, Zach Johnson (Pro V1x); as well as last week’s champion, Matt Jones (Pro V1x), who earned the final invite to this year’s Masters Tournament in the most dramatic fashion by holing a 42-yard pitch shot in a playoff to take the title at the Shell Houston Open.

The continued trust from the world’s best players at Major Championships, as well as club professionals and amateurs across all levels of the game, continues to highlight Titleist’s position as the #1 ball in golf, and underlines the reason why the Pro V1 and Pro V1x are the best performing, most consistent and most trusted golf balls in the game.



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