Under Armour introduces UA Storm tiered weather-proof innovation in Golf for Autumn/Winter 2015
8th November, 2015
Under Armour is pleased to unveil its latest collection of Autumn Winter performance apparel for golfers in 2015, as worn by Major Champion, Jordan Spieth.
|Under Armour Storm 1 Fleece|
Dominant in the UK’s winter apparel market, holding the position of number one winterapparel brand for the last 4 years*, Under Armour has been the go to brand for golfers looking to stay warm and dry on the course in the cold winter months.
New for 2015, Under Armour has introduced a three-tiered index to its Storm technology, to help golfers understand the differinglevels of weather protection Stormoffers against the elements, in the shape of Storm 1, Storm 2 and Storm 3.
Storm 1 gives golfers water-resistant clothing through Under Armour’s DWR finish, which repels water making it suitable for light rain / showers where waterproofs aren’t necessary.
Key Storm 1 products - UA Elemental Golf Pant (£70), UA Tips Vest (£85) & Jacket (£100), UA Flagstick Storm Fleece ¼ Zip (£50) and the UA Storm Links ¼ Zip (£55)
Storm 2 takes things up a level with highly water-resistant and windproof garments, featuring 3-layer bonded fabrics and windproof materials to shield golfers from the elements.
Key Storm 2 products - UA Elemental ½ Zip (£75), UA Elemental Jacket (£85).
|Under Armour Storm 2 Elemental Jacket|
Storm 3 delivers clothing to golfers that is both windproof and waterproof, and is suitable for the wettest conditions winter golf can throw at us on the course.
To do this, Under Armour uses Cocona fabrics, which disperse moisture and dry incredibly fast, and a 2.5 layer bonded fabric for a fully breathable construction.
Key Storm 3 products - UA Storm Dry Movement Jacket (£100), UA Storm Dry Movement ½ Sleeve (£75) and UA Storm Dry Movement Pant (£70).
The Autumn / Winter 2015 range also sees the return of both ColdGear and ColdGear Infrared technologies. A collection of baselayers, polos, headwear and accessories completes the range.
To view the full Under Armour Autumn / Winter 2015 range, please visit: www.underarmour.com.