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adidas Tour 360 v4.0

Adidas Golf Launch Tour360 4.0 Shoes

adidas Golf has introduced its newest and most stable golf shoe to date, the TOUR360 4.0. The new shoe, which is the first to incorporate adidas Golf's Advanced THiNTech low-profile technology, brings golfers lower to the ground for improved overall balance, weight transfer, stability, power and consistency.

Designed for the avid golfer who seeks every competitive advantage, the TOUR360 4.0 combines next-generation innovations with tour-proven technologies built around delivering more stability and more consistent ball striking. The new TOUR360 4.0 utilises a proprietary new low-profile outsole system called Advanced THiNTech with PINS (Performance Insert System). By working closely with professional athletes around the world across all sports categories, the adidas Golf team discovered immediate performance advantages in getting the golfer lower, but was previously limited in how low they could go.

"We felt constrained by the industry standard attachment mechanism," says Dave Ortley, Sr. Director of Global Footwear for adidas Golf. "We couldn't bring our athletes as close to the ground as we wanted, so instead we decided to reengineer the whole system. By collaborating with Pride Sports, the world leader in cleat design and the makers of Fast Twist, we were able to create an entirely new method which combines an Advanced THiNTech cleat with a new, ultra-thin cleat attachment mechanism called PINS." The end result is a system 32% lower than conventional cleat systems, ultimately allowing golfers to feel a stronger connection with the ground for more consistent ball striking.

Also new to the next-generation TOUR360 4.0 is unibody construction that connects the heel counter and 360WRAP technology to the outsole to promote a greater level of stability. Other essential features include:

- A reengineered POWERBAND CHASSIS that delivers extraordinary lateral stability for more power through impact
- 10-cleat configuration and exclusive low-profile THiNTech cleats
- X-STATIC® silver filament fibres woven into the lining help regulate temperature for optimized comfort
- adiPRENE® cushioning in the heel for enhanced impact absorption
- FitFOAMTM sock liner for added support, cushioning and comfort heel to toe
- adiTUFFTM technology to protect the toe from excessive wear
- ClimaProof® 100% waterproof protection
- TRAXION® secondary lugs for added grip, especially at higher swing speeds

TOUR360 4.0 is offered in medium and wide widths and in a choice of five colours: Running White/Black/Metallic Silver, Running White/Titan Metallic/University Red, Running White/Titan Metallic/Scout Metallic, Black/Black/Metallic Silver and Running White/Deep/Tin Metallic. TOUR360 4.0 carries a recommended retail price (RRP) of £ 119.99, € 170, CHF 300 and SEK 1900.


October 22, 2009

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