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FootJoy DryJoys turn 20

FootJoy celebrates anniversary of leading waterproof performance golf shoe with exclusive anniversary range.

FootJoy, the #1 Shoe and Glove in Golf, is celebrating the 20th Anniversary of golf’s leading waterproof performance golf shoe. The world renowned and Tour approved FootJoy DryJoys have become an iconic product for the entire golf industry. Since their launch in 1989 continued advances in technology, design and styling have seen the market leading brand maintain a considerable edge on the competition. A record breaking franchise that has been hugely successful for FootJoy throughout the years, and one that continually acts as a benchmark in quality and performance for golf shoes all over the world. 2009 marks a significant point in the shoes’ history and to celebrate FJ is launching a trio of 'Anniversary Edition' styles set to hit the shelves this summer.

"The DryJoys franchise has been without doubt one of the biggest success stories we have experienced at FootJoy. By delivering on our promise of waterproof and high performing golf shoes we have seen DryJoys go from strength to strength over the last 20 years. Backed up by Tour usage sales continue to boom. The cutting edge styles available on the current DryJoys, in conjunction with the revolutionary PODS technology outsole, have helped push the standards and success to new heights," commented Mike Lucas, Director of Sales, FootJoy.

Paying homage to their roots, the Anniversary Edition DryJoys will be available in three retro, wing-tip styles. The legendary high performance waterproof leather golf shoes will feature the ECL Leather System by Pittards and Tri-density TPU Stability PODS outsole, appearing in golf shops across the country from 1st July with an RRP of £115.

Whether it is the Flextability of DryJoys, the precise and consistent performance of ReelFit, unrivalled stability of SYNR-G or the quality of the legendary Classics, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.

 

May 26, 2009


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