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GEL Groove Putters Launched

The innovation of the groove putter has been a golfing revelation in the 21 st century and now, following the launch of GEL putters at the 2007 PGA Merchandise Show in Orlando, groove technology is set to become a revolution.

Exhaustive laboratory testing has proved that grooved putter faces produce greater grip with the golf ball at the moment of impact, therefore enhancing a putter's ability to produce the desired topspin roll on the ball. GEL has improved the technology by introducing horizontal, precision-cut grooves to generate an even better topspin roll.

Further improvement on previous grooved putters has been generated by feedback from Tour professionals, resulting in the larger, heavier and beautifully balanced heads of GEL putters, which encourage a smoother and more rhythmical putting stroke.

“In addition to promoting the GEL Putter, we are keen to publicise grooved putters in general as not enough people are aware of the technology, nor appreciate what grooves do or how they work. At the moment, some people may be aware of the advantages of grooved putters, and increasingly so, but the real message that we are aiming to spread more widely is what grooved putters actually do that non-grooved putters don't, and of course how they can improve your game,” said Alec Pettigrew, Managing Director of Groove Equipment Ltd, following a highly-successful launch in Orlando.

“Given the number of strokes that putting can add to a round of golf, and the beneficial effect that grooves can have on a player's putting, I am confident that the potential for grooved putters is enormous.”

GEL putters are all built from 431 stainless steel with a Black Nickel finish. They also have an aluminium putter face insert, which makes them softer and more responsive than other putters.

Crafted by Groove Equipment Ltd, the 2007 range of GEL putters features six models, two of which come in ladies specifications and three that come in left-handed specifications. GEL putters are easily distinguishable by their bright WINN grips, which come in yellow and blue for men and pink and blue for the ladies. The face inserts are also coloured blue and pink respectively to finish putters that look as great as they play.

Confirmed orders for GEL putters had already been received from retailers internationally by the end of 2006, which bodes well for GEL's launch year in 2007.

Notes on GEL Putters:

Ruby Model

Traditional toe-heavy blade putter. Head weighs 360g with standard loft of 2 ° and standard lie of 71 ° .

Diamond Model

Mallet style head enables easy putt alignment. Head weighs 360g with standard loft of 2 ° and standard lie of 71 ° . Available right and left-handed.

Opal Model

Centre-shafted putter with weight distributed evenly for great feel. Head weighs 360g with standard loft of 2 ° and standard lie of 74 ° .

Emerald Model

Blade putter with back-weighted head that is heavier than standard and enables easy putt alignment. Head weighs 400g with standard loft of 2 ° and standard lie of 72 ° . Available right and left-handed and in ladies model.

Sapphire Model

Over-sized mallet head helps with alignment, and perimeter-weighted head is heavier to give golfers a more confident roll. Head weighs 400g with standard loft of 2 ° and standard lie of 71 ° . Available right and left-handed and in ladies model.

Jade Model

Traditional face-balanced blade putter. Head weighs 360g with standard loft of 2 ° and standard lie of 72 ° .

 




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