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Glenmuir launch Winter 2009 Collection

Leading golf apparel brand Glenmuir has demonstrated its growing emphasis on garment performance with a 22-product Men's Performance Collection for Autumn/Winter '09 - highlighted by three new shirts and two new lined sweaters.

At the heart of the new Glenmuir Men's Performance Shirts range is the introduction of two new 'smart fabrics' - ThermoCool™ and CoolFlex ® - which sit alongside Glenmuir's other high-performance HiCool® and CoolMax® technologies and give golfers the ultimate in performance golfwear.

Scottish based Glenmuir has unveiled seven Men's Performance shirts, spearheaded by the new Performance Tech polo, long-sleeved Slaley and the short-sleeved version, Skibo .

The Performance Tech polo uses ThermoCool™ which consists of a unique blend of hollow and solid fibres that interact with the golfer. When the user is hot and perspiring, the fabric allows evaporation, keeping the user cool and comfortable.

When the user is cold, the fabric traps body heat and creates a barrier to external cooler temperatures, keeping the user warm and temperature-regulated - known as thermo-buffering.

Available in three contemporary colours with contrast stripes and a lock-down zip-neck placket, the Performance Tech is available in sizes S-XXL with an RRP of £38.00.

Other new additions to the Glenmuir Men's Performance Shirts range include the long-sleeved Slaley polo, which features the CoolFlex® performance fabric to deliver lightness and stretchability with outstanding moisture-wicking.

Available in four solid colours with contrast piping to the collar, shoulder seam and cuff, the Slaley is available in sizes S-XXL, with an RRP of £35.95. The short-sleeve version Skibo , is also available priced £33.95.

Elsewhere in the Men's Performance shirts category, Glenmuir has updated the hugely-popular Performance Club , Performance Team , HiCool ® Classic and Hi-Cool ® Base shirts with new colours.

In its increasingly popular Men's Performance Fleeces & Lined Sweaters range, Glenmuir introduces the superb new Fulford and Lindrick sweaters, which both feature weather-beating StormBloc ® technology.

The 100% machine washable Fulford features a contemporary textured diamond design, lightweight windproof lining, zip neck, and double cuffs and welt and is available in black, ice, navy and tan colours, with an RRP of £68.95.

The feature-rich new Lindrick adds extra freedom of movement via a stretch lining and is available with a smart needle-out design and in three colours - charcoal, navy and espresso. RRP: £92.50.

Glenmuir Marketing Director, Andy Bough, said: "The introduction of new 'smart fabric' technologies like ThermoCool™ and CoolFlex® means we deliver unparalleled levels of comfort and performance across our entire Men's Performance collection.

"The new Performance Tech shirt is a major breakthrough at a time when weather can change in an instant, in that it adapts to the conditions and keeps the golfer warm or cool, depending on the situation."

All Glenmuir's new and existing Men's Performance products are available in sizes S-XXL and reflect the company's Autumn/Winter '09 colour palettes - 'Black Jack' (linen, greys and black shades injected with a splash of deep garnet red); 'Autumn Fire' (relaxing winter white, tan, stone, espresso and black with a fire red highlight) and 'Blue Tones' (classic shades of blue from the deepest navy to cool ice).

RANGE UPDATE: Glenmuir Men's Performance Collection

Many products in the existing Glenmuir Men's Performance range have been updated for Autumn/Winter '09 to incorporate the new colour palettes.

•  The self colour textured stripe Performance Club polo shirt - with Coolmax ® Active Performance system - now comes in garnet, black, white, winter white, ink, azure and ice.

•  The popular Performance Team polo with contrast colour inserts and cuffs, is now available in black/winter white, white/ice blue and winter white/tan options.

•  Glenmuir's Hi-Cool® Classic and Hi-Cool® Base shirts are lightweight, comfortable and deliver outstanding quick-dry wicking properties via the Hi-Cool ® Moisture Management System. Designed in a neat athletic fit the Hi-Cool® Classic , with asymmetric contrast trim on the right raglan sleeve seam and cuff comes in seven colourways - latte/white, winter white/fire, ink/azure, white/ink, ice blue/white, white/stone and black/light grey. The long-sleeve Hi-Cool® Base comes in black/light grey, ink/white and winter white/fire.

•  In the Men's Performance waterproofs range, the zip-neck Rain Bloc® Stretch top now comes in graphite/black, azure/navy and black/silver, while the Rain Bloc® Light jacket is available in new black/garnet alongside silver/black, navy/azure and black/graphite. The extra-flexible Rain Bloc ® Pro and its half-sleeve Rain Bloc® Club cousin are available in new garnet red, with black, silver, azure and navy. All are complemented by the Rain Bloc® Drive waterproof trousers in black and navy and are backed by a three-year waterproof guarantee.

•  The popularity of Glenmuir's Storm Bloc® Windshirts continues to grow every year and the company now offers six products in the category. The Storm Bloc® Windstretch Pro long-sleeved wind shirt and the half-sleeve Storm Bloc® Windstretch Club are available in silver/black, navy/winter white, and black/graphite. The long-sleeve Storm Bloc® Pro has added new garnet/black and azure/navy colours, while the half-sleeve Storm Bloc® Club comes in silver/graphite, navy/ink, black/graphite, stone/black and white/ice. The V-neck Storm Bloc® Team has added a garnet/black version to the four silver/graphite, navy/ink, black/graphite, stone/black colours.

•  In the fleeces category, the Profleece and Microfleece Light are available in black/silver, navy/ink and stone/black combinations. The Profleece is manufactured from bonded polyester to provide excellent windproof performance while the Microfleece Light is made from ultra-light polyester microfleece to provide warmth without weight.

Suggested Retail Prices

PRODUCT

SRP

PRODUCT

SRP

Performance Club

£35.95

Storm Bloc® Team

£43.00

Performance Team

£38.00

Storm Bloc® Windstretch Pro

£56.50

Performance Tech (NEW)

£38.00

Storm Bloc® Pro

£47.25

Hi-Cool ® Classic

£33.95

Storm Bloc® Club

£45.00

Hi-Cool ® Base

£35.95

Storm Bloc® Team

£43.00

Slaley (NEW)

£35.95

Storm Bloc® Vest

£38.95

Skibo (NEW)

£33.95

Rain Bloc® Light

£81.00

Rain Bloc® Stretch

£91.50

Profleece

£56.50

Rain Bloc® Pro

£71.95

Microfleece Light

£41.00

Rain Bloc® Club

£66.95

Fulford (NEW)

£68.95

Rain Bloc® Drive

£54.50

Lindrick (NEW)

£92.50

 

May 18, 2009


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