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Nike reveals its 'Crush' on golf
September 25, 2009
Nike Golf has designed a new 2-piece golf ball that provides explosive distance and powerful precision, with a name symbolic of its performance.
The new Nike Crush ball is designed for golfers who truly want to "crush it", combining a softer compression core, optimised cover design and new DMC (Directional Micro-Composite Coating) coating to reduce unwanted side-spin and maximise ball velocity for straighter, longer distance.
 The larger and softer, high energy core provides high velocity and delivers excellent feel, while the DMC Coating is the first of its kind; a smart coating that is designed to lower spin for driver shots that would normally slice or hook.
"I believe we’ve done a great job designing a longer and straighter golf ball for a wide range of swing speeds at a mid-tier price", said Rock Ishii, director of product development for Nike Golf balls. "Crush is a natural fit for those who love the game and want to continue to evolve as better golfers."
With a compression rating of just 63, the Nike Crush is optimised for driver head speeds of 80-95 mph. The newly designed thin, two-piece ionomer blend cover enhances greenside feel and playability while increasing ball speed and maximising distance off the tee. The Nike Crush features a 312-dimple design that produces lift for longer carry and consistent ball flight.
On sale from November 1, 2009 at a
RRP of £22 (€30, SEK 300
) Further information at www.nikegolf.eu
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