Nike's secret Method is a secret no more
Guessing over. Nike Golf's prototype putter, already on a roll after claiming two 2009 major championships and three other Tour titles in the hands of Lucas Glover, Stewart Cink and Paul Casey, is revealed as the Nike Method.
The much talked about putter also represents the emergence of another ground breaking innovation from Nike Golf’s Research and Development center, The Oven. The Nike Method follows the same, game-changing trail blazed by square drivers and adjustable drivers, which were also created and developed at Nike Golf’s Fort Worth based facility.
Inspired by the philosophy of the "scientific method", the Oven’s team of designers and engineers combined steel and polymer in multiple ways before discovering the unique polymetal groove technology. The revolutionary and visibly distinctive polymetal groove technology is influential in creating a faster forward roll after impact for the kind of accuracy and consistency that is craved by Tour professionals. While most traditional steel faced putters start the ball with backspin causing the ball to initially bounce a little higher, the Nike polymetal groove technology starts the ball with more forward spin to minimise bounce and keep the putts on line.
Although used as a prototype by Lucas Glover to win the 2009 U.S. Open at Bethpage in June, and by Stewart Cink in claiming the Claret Jug at Turnberry in July, we'll have to be patient before we get our hands on the Nike Method. It becomes officially available in the market on February 1, 2010 at a MSRP of £160 (€210, SEK 1995), and will come in five models - three traditional blade designs and two mid-mallets.
But the wait should be worth it. Since switching to the Method, U.S. Open champion Glover’s putts-per-round ranking has significantly improved from 116th in 2008 to T45 in 2009.
"This putter has made all of the difference in my game", said Glover. "I attribute a lot of the success I had at Bethpage to my putting. I give a lot of credit to Nike for coming out with such a great product."
Paul Casey, who was the first player to win with the Nike Method this year - twice on the PGA European Tour in Abu Dhabi and at wentworth and once on the PGA Tour in Houston - has improved 43 spots in his putts per round ranking.
"I fell in love with this putter the first time I putted with it", said Casey, who first put it in his bag last fall. "You can really feel the difference in how the ball comes off of the face and you can see the difference in how it rolls. It’s really helped me with my confidence on the greens."
The Nike Method has a flowed-through low-durometer polymetal groove technology that dampens impact vibrations for soft touch, while the interspersed milled steel face maintains audible feedback for proper distance control. A multi-material face starts the ball on a positive spin that is faster than both a milled steel putter as well as putters with a polymer face insert.
"It’s quite rewarding to see our athletes succeed with our products", said Tom Stites, director of club creation for Nike Golf. "We knew we had something good when we watched how our athletes reacted to how their ball rolled after impact."
In addition to Glover, Cink and Casey, Justin Leonard and Stephen Ames have also switched to the Method.
Further information at www.nikegolf.eu
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