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400 mid mallet - rife putters




Two new putters from Rife

Rife Putters are set to release their 2 newest models to the UK market - the 460 Mid Blade and the 400 Mid Mallet. Both of these putters feature Rife's RollGroove technology that has made them the No. 1 putter on the Champions Tour for the last 2 years and one of the fastest growing putter companies across all world Tours, at a new lower price point.

The 460 Mid Blade and 400 Mid Mallet are inspired by two of Guerin Rife's original Tour designs from the year 2000, when he first introduced his putters on the PGA Tour. Incorporating the same technology and design that has made Rife one of the most popular putters on Tour, these two new additions will retail at the price of £79.99

460 Mid Blade

The 460 Mid Blade combines the original Tour blade and Pro Blade in what is now a heel-shafted cavity blade without a hosel. The 460 Mid Blade has a thinner anser style look while the extreme heel toe weighting provides excellent forgiveness. The classic square look of this putter makes it the perfect "entry level" model in RIFE's product lineup. Even at this lower price point, it still features RIFE's patented RollGrooveTM Technology which promotes the truest no skid roll in golf. Despite its affordable price there are still several players using this model on Tour.

SRP: £79.99

400 Mid Mallet

The 400 Mid Mallet is a compact cavity back mallet that has equal tooling on both the heel and toe to create a very symmetrical mallet. The neck has been eliminated to save weight, and when combined with the large rear cavity and scalloped rear flange, the heel-toe effect is maximized and greatly enlarges the sweet spot. Like all Rife putters the 400 Mid Mallet features Rife's patented RollGroove technology.

SRP: £79.99

"It's always exciting to launch a new line," said Matt Molloy, President of Rife Putters. "To see all the research and hard work come together like this is very rewarding. This year we have something new for the consumer. We priced the 460 Mid Blade and the 400 Mid Mallet at a very reasonable £79.99 to introduce RIFE's technology to as broad an audience as possible."

www.rifeputters.co.uk

November 22, 2009


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