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Golf Brings Sexy Back - Summer Fashion

As summer beckons, 2007 fashions are taking their lead from the golf course and The Quinn Direct British Masters is looking at what's hot in golf style.

The golf course has been inspiration for men's leisure wear in the past - think the pastel knits and fitted trousers of the fifties - however for many years during the eighties and early nineties, the dress from the green was seen by some as a preserve of the older gentleman.

Not any more! Golf is officially cool, with celebrities such as Justin Timberlake, Ant and Dec and Robbie Williams playing regularly - and the style on

the course is looking bolder, slicker and sexier than ever before, with many names being seen over the T shirt as well as on the tee….

Ones to look out for:

Woodworm – the new must have, Woodworm clothing took the cricket world by storm when worn by Freddie Flintoff and soon spread to the streets. Now in golf and the label of Ernie Els and rising star Anton Haig as well as the official clothing partner of The Quinn Direct British Masters – expect big things.

Lyle & Scott – worn by the likes of Steve Jones, the Arctic Monkeys, Christiano Ronaldo and Will Young, this Scottish classic is now very popular with all thanks to its range of distinctive cardigans and jumpers.

William Hunt – Famous for putting the ‘fwoargh' back onto the fairway with the Union Jack trousers donned by Ian Poulter and now owner of the 1970's inspired ‘Golfsexy' collection.

Pringle – Seen by some as The Classic. Robbie Williams wears his diamond jumpers with pride on and off the course.

Woodworm chief executive, Joe Sillett said, “It is essential that golf clothing is stylish and modern but with the traditional quality that is expected in the essence of golf. The 2007 Woodworm collection captures this exactly.”

William Hunt comments, “Golf is a classy game so the clothing that golfers wear needs to reflect this. I want to tidy up the image of golf, bring it up to date and make a real difference by designing a look that Frank Sinatra would want to wear on the golf course.”


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