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TaylorMade Golf Introduces Rossa Itsy Bitsy Monza Spider

TaylorMade® Golf has introduced the Rossa® Itsy Bitsy Monza® Spider, a midsize mallet putter designed to perform much like the Monza Spider, an oversize mallet putter launched early this year that immediately captured the attention of PGA Tour professionals and amateur golfers alike.

As its name suggests, the Itsy Bitsy Monza Spider is smaller than the original Monza Spider. It was created at the request of tour pros who wanted a midsize Monza Spider that, like the original, is extremely forgiving, easy to aim and delivers excellent roll. However, the Itsy Bitsy is for a different type of player than the Monza Spider.

Earlier this month TaylorMade-adidas Golf Tour Staff professional Peter Hanson putted his way to victory at the SAS Masters using the new Rossa® Itsy Bitsy Monza® Spider, Hanson ranked sixth in putts per green-in-regulation (GIR) and eighth in putts per round. Entering the event, Hanson ranked 87th in putts per GIR and 113th in putts per round. Four of the top 10 players at the SAS Masters played Rossa putters.

"Through market research we've identified four types of players: those who prefer classic blades, classic mallets, midsize mallets or oversize mallets," said Bill Price, TaylorMade's director of Rossa putter development. "Monza Spider appeals to players who prefer oversize mallets. The Itsy Bitsy Monza Spider's putterhead is 20% smaller, which puts it in the midsize mallet category."

At first glance the Itsy Bitsy Monza Spider looks just like the Monza Spider, only smaller. Look closely, though, and you'll see two visual differences. 1) The "wings" (where the MWT® cartridges are located) of the Itsy Bitsy have been pulled inward and don't protrude out to the sides as much. 2) The alignment aid is an abbreviated version of the original. Whereas the decal on the Monza Spider is referred to as "full-court alignment" (alluding to the lines on a basketball court), the alignment aid on the Itsy Bitsy is called "half-court alignment."

The Itsy Bitsy Monza Spider delivers an MOI measurement of 5505 (g-cm2), making it extremely stable and forgiving.

Where do the Itsy Bitsy Monza Spider and the Monza Spider get all of their forgiveness? 1) A steel wire-frame head construction that allows Rossa engineers to position increased weight at the perimeter. That adds stability on mis-hits that helps the putterhead resist twisting when impact is made toward the heel or toe. 2) A light and strong aluminum core that allows more weight to be positioned on the perimeter, increasing MOI. 3) The putterhead's "wings," into which Movable Weight Technology (MWT) cartridges are inserted, allow substantial weight to be concentrated in areas far from the face, helping to move the centre of gravity (CG) rearward, away from the clubface, which increases MOI and stability. Another benefit of MWT is that it also gives players the option to customise feel by changing the weights to make the putterhead heavier or lighter and/or to change the putter's balance.

Itsy Bitsy Monza Spider, which has already been played on tour, carries a recommended retail price of £139, €199, SEK 1,999, NOK 1,795, DKK 1,699, CHF 299 and becomes available to consumers starting on November 1, 2008.

November 10, 2008

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