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Titleist introduces new 909 Series Drivers
Three different models to satisfy performance preferences of better players and aspiring golfers.
Adding another chapter to its successful history of creating high performance drivers for players competing across the worldwide professional tours, club professionals, better players and aspiring golfers, Titleist introduces the new 909 line of drivers. The three driver family, the 909 DComp, 909D2 and 909D3 models feature a modern high performance chassis with tour approved profiles, engineered to meet and exceed the performance requirements of skilled players. Each 909 driver is engineered with its own precisely positioned centre of gravity to produce distinct launch conditions and ball flights. The result gives Titleist the ability to offer a new level of precision driver fitting to maximise distance potential and improve overall driving performance.
“Prior to the 909 driver development project, we conducted extensive testing with tour and club professionals, and better playing amateur golfers,” said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. “The research showed there is a significant variation in swing speeds and angles of attack when delivering the club to impact. It was clear from this research that different players require different performance characteristics from their driver head in order to maximise distance. Ultimately, we designed three distinct drivers to meet the launch requirements and ball flight preferences across all better player swing variations.”
Since being introduced on Tour back in June, a whole host of players have already switched to the 909 drivers. Over 20 players have chosen to play the 909D2, including Adam Scott, Zach Johnson and Rory McIlroy, while Steve Stricker and Davis Love III are amongst a growing group of players who have opted for the 909D3. Nicholas Thompson was the first to play the 909 DComp in competition at the BMW Championship. Furthermore, the new 909 drivers have already begun to prove their metal, as Chez Reavie and Parker McLachlin both recently claimed victories on the US PGA Tour with the 909D2 driver in the bag, while Gonzalo Fernandez-Castano captured the prestigious British Masters the first time he played the 909D3 in competition.
TITLEIST 909 DRIVERS DESIGN AND TECHNOLOGY
Titleist 909 drivers deliver superior looks, feel and sound along with the core performance requirements that have made Titleist titanium drivers one of the top choices of tour players, PGA club professionals and top competitive amateurs for more than a decade.
MODERN CHASSIS WITH A DEEPER, LOWER CG: Titleist 909 drivers unite three distinct club head shapes with centre of gravity locations that are deeper and lower than previous Titleist models. This results in greater club head stability through impact, improved launch conditions and ultimately superior performance from the tee.
INTERNALLY MILLED FACE INSERT: The 909's feature an internally milled face insert that incorporates variable thickness design. A thicker, centrally located trapezoidal shape is surrounded by a thinner perimeter area, which maximises ball speed across the face of the club.
ACOUSTICALLY TUNED STRUCTURE: A crucial component of feel is sound. Through acoustic research and testing, the soles of the 909 drivers were curved to exact specifications and incorporate reinforcing pockets as well as an internal rib to produce the solid, tuned auditory feedback that better players desire.
TITANIUM BLIND BORE HOSEL: The new blind bore hosel design of the 909 drivers saves internal weight allowing it to be placed low and deep in the swingweight screw to optimise the CG location. The all titanium blind bore hosel provides solid feel and allows for more custom shaft options.
SUREFIT SWINGWEIGHT SCREW: The factory installed SureFit swingweight screw allows precise head to shaft matching improving the balance of the product and aids in positioning the CG low and deep in the 909 club head. The Surefit Swingweight Screw options in the SureFit System and allows the fitter to better match the headweight to the club length and shaft balance point during the fitting process.
909 HIGH PERFORMANCE DRIVERS
TITLEIST 909 DCOMP: The 909 DComp is a full pear profile, 460cc composite driver that has been tour validated for looks, sound and feel. The low density composite crown positions the CG low, providing a higher launch ball flight without increased spin. The 909 DComp has the largest profile, deepest and lowest CG location and the highest MOI in the 909 series. The 909 DComp produces high launch with low to mid spin performance.
TITLEIST 909D2: The 909D2 features a tour validated 460cc head design. Its full pear profile creates a mid-depth CG for stability and improved distance on off-centre hits while maintaining workability. The 909D2's mid face depth provides launch confidence and preferred set up appearance for many players and produces mid launch, low-mid spin performance.
TITLEIST 909D3: The 909D3 features a deep face, 440cc head design with a classic pear shape profile and traditional set up appearance. The 909D3 possesses the most forward CG position in the 909 series, producing mid launch, low spin performance. The 909D3 offers the greatest degree of workability, shot and trajectory control.
The stock shafts in the 909 DComp are the Titleist Matrix Ozik XCon-5 (62g) and XCon-6 (66g) featuring X axis control technology, with the stock shafts in the 909D2 and 909D3 being the Titleist Aldila Voodoo and Titleist Diamana Blue 65. Furthermore, Titleist will expand its SureFit Fitting System to include the new 909 drivers later this year featuring 16 different shaft options and a total of 112 potential fitting club combinations (See Notes below for further details on shaft options and SureFit system)
The new Titleist Pro Titanium 909 drivers will begin shipping to golf shops in early November. The suggested retail price for the 909D2 and 909D3 is £275 and £335 for the 909 DComp.
October 12, 2008 |
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