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Titleist adds 909 Fairway Metals to 2009 line up

Titleist adds 909 fairway metals to the 2009 line-up supporting successful 909 driver launch.

Following the much talked about launch of the new Titleist 909 driver family, Titleist has also introduced its 909 fairway metals to the European market. With the new 909 driver proving a big hit with tour players and amateurs alike, the 909 fairway metals look set to be just as popular in 2009.

The 909F2 and 909F3 fairway metals are two high performance shapes with Tour proven profiles. Each model is engineered with its own precisely positioned centre of gravity to produce distinct launch conditions and ball flights. These characteristics meet and exceed the performance requirements of skilled players; from those competing across the worldwide professional tours and club professionals, to better players and aspiring golfers.

The new 909 fairways have already proved their worth on tour with dozens of players making the switch in recent weeks. Most notably they helped Robert Karlsson to secure the much sought after Harry Vardon Trophy, making him the first player from Sweden to win the European Order of Merit.

"My equipment has improved my game and I have some new fairway metals now, which have certainly helped me this year," said Karlsson, shortly after making the switch to the 909F3’s towards the end of the season; a move that coincided with his charge up the Order of Merit table. Both the 15- and 18-degree models were used to good effect in helping him to win the Mercedes-Benz Championship and Alfred Dunhill Links Championship, in September and October respectively.

With half a degree higher loft than the 909F3 and a lower centre of gravity, the 909F2 provides higher launch without increased spin for outstanding performance from the turf. The larger and longer face profile provides more confidence and forgiveness for players that prefer a larger fairway metal. The lower loft on the 909F3, combined with a more forward centre of gravity, results in lower ball flight, less spin and increased shot shaping options. The smaller and deeper face provides more confidence for players that prefer a more compact looking fairway metal. The suggested retail price for the 909F2 and 909F3 fairways is £159 and both are now available to the European market.

Like the 909 fairways, the 909 drivers have already enjoyed success on Tour. Davis Love III became the fifth player to win with a 909 driver in the bag, adding to the victories achieved by Chez Reavie, Parker McLachlin and Zach Johnson on the US PGA Tour, and Gonzalo Fernandez-Castano at the prestigious Quinn Insurance British Masters in September. The 909 DComp, 909D2 and 909D3 are three drivers packed with technological advancements and are also now available to the European market.


December 18, 2008

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