We'll certainly never forget Tiger Woods, with his superb display at this year's Open Championship he is well on the way to staking his claim as the greatest golfer of all time.
However, there was a new animal making his debut at Hoylake this year... the Gorilla or to be more precise gorillagolf.co.uk, the new online Golf Shop with the mission to put the words 'fun and enjoyment' back in to the game.
Obviously purchasing golf equipment is a very serious business, but the Gorilla Golf philosophy is why does it have to be portrayed in such a dull and clinical way?
Gorilla Golf, which is owned by individuals with many years golfing experience including a PGA professional, have negotiated the best deals from manufacturers and suppliers so that they can offer the best golfing equipment available online today, but do it with a friendly smile on their face.
Check out www.gorillagolf.co.uk today, it won't be just the prices that put a smile on your face!