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Nike Covert Breaks New Ground

by John Steinbreder - February 4, 2013

Among the new Nike clubs in the bag of new Nike endorser Rory McIlroy is the VR_S Covert driver. And even though he did not make the cut in his season-opening event, the HSBC Golf Championship in Abu Dhabi, he did rave about that product, describing it as “awesome,” and averring that he hit the ball farther with it.

The Nike VR_S Covert driver The VR_S Covert Tour

Clearly, Nike oficials are just as excited about the VR_S Covert driver, and they point to three, proprietary technology platforms that they say combine to provide it “unprecedented distance, control and forgiveness.”

Says Rob Arluna, Nike Golf’s global golf club business director: “With the VR_S Covert, we have created a game-changing piece of technology. It is visually exciting, it feels and sounds amazing and most importantly, it creates powerful results with a high degree of control.”

One of those technology pieces is the High Speed Cavity Back. Nike Golf technicians say they are the first to bring this feature, normally employed in irons, to the driver category. It enabled them to move more weight in the heel to the heel and toe, they explain, for greater forgiveness and more distance on off-center hits. In addition, it is designed to provide more stability at impact and more energy to the golf ball for greater distance and control.

 
The new Nike VR_S Covert features a red crown

The VR_S Covert driver also utilizes Nike’s NexCOR technology, which is intended to produce faster ball speeds and longer shots from a wider area of the clubface. At the same time, the equipment maker employs a FlexLoft system, which uses a simple pull, turn and push/ tighten mechanism so golfers choose from their loft and face angle independently, giving them 15 different options to suit their game and course conditions.

Nike Golf is offering two models of this new driver, the VR_S Covert, with a club head 460 cc in size, and the VR_S Covert Tour, which has a slightly smaller head (430 cc) and a deeper face as well as a fixed weight screw.

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